• The Santos FC Fan Token is a BEP-20 utility token designed to revolutionize the fan experience for all Santos FC supporters. The token empowers Santos FC fans to participate in team voting polls, hunt digital collectibles, purchase NFTs, and enjoy gamification features that are tied with fan rewards or great experiences.

• SANTOS is the official Binance Fan Token for Santos FC and is used in the following functions:

  • Engagement: SANTOS token holders have the right to participate in the fan engagement-related voting sessions on the Binance Fan Token platform.

  • Loyalty Subscription (PowerStation): SANTOS token holders will be able to commit their Santos FC NFTs for fan rewards, digital collectibles, fan power points, and more.

  • E-commerce: SANTOS token can be incorporated into Santos FC’s e-commerce ecosystem and be used for merchandise, matchday tickets, memberships, and more by leveraging Binance Pay.

  • Benefits: SANTOS token holders can get once-in-a-lifetime benefits by engaging with Santos FC on the Binance Fan Token Platform, including signed merchandise, meet-and-greet with a football player or legend and other experiences.

  • Gamification: SANTOS token holders will be able to access multiple gamification features on the Binance Fan Token Platform.

  • Donation: SANTOS token holders will be able to donate directly to their beloved team and get a proof-of-loyalty badge.

• The SANTOS token is issued on the Binance Smart Chain (BSC) as a native BEP-20 token, empowering Santos FC fans with broader accessibility, more functionalities, and lower transaction costs.

• The maximum and total token supply of SANTOS is 30,000,000. The circulating supply upon listing will be 4,550,000 (~15.17% of the total token supply).

Key metrics (as to Novermber 26th 2021)

1. What is Santos FC Fan Token (SANTOS)?

• The Santos FC Fan Token is a BEP-20 utility token designed to revolutionize the fan experience for all Santos FC supporters.

• This will be Binance’s inaugural Binance Fan Token launch in the Latin America (LATAM) market as well as the first Binance Fan Token Launchpool project.

• The token empowers Santos FC fans to participate in team voting polls, hunt for digital collectibles, purchase NFTs, and enjoy gamification features that are tied with fan rewards or great experiences.

• The Santos FC Fan Token aims to reshape the relationship between Santos FC fans and Santos FC by providing crypto-powered one-stop engagement and governance solutions leveraging the Binance Fan Token Platform.

• The Binance Fan Tokens further empower Santos FC fans by providing fans exciting and revolutionary ways to engage and grow with their favorite team.

• The club is also able to incorporate the utility token into its ecosystem, enabling voting, donations, E-commerce, NFT, and more.

2. Project Key Highlights

• Blockchain Infrastructure: The Santos FC Fan Token is issued on the Binance Smart Chain (BSC) as a native BEP-20 token. This provides greater accessibility to Santos FC fans, and enables a wide range of token functionalities at low transaction costs.

• Token Utility: Santos FC Fan Token offers a variety of fan engagement options, including limited collectibles and integration with the Binance NFT Marketplace, engagement-based team rewards, exclusive privileges, voting rights, gamification, and special brand experiences.

• Brand Identity: Santos FC currently boasts more than 6 million supporters in Brazil, and a digital fan base exceeding 10 million followers across their social networks. In partnership with the Binance ecosystem, the SANTOS token can be accessed by both the Santos FC fan base and the entire Binance user base.

3. Token sales and economics

3.1 Token allocation

SANTOS token allocation

SANTOS token release schedule

4. Roadmap, updates, and business development

4.1 Updated roadmap

Q4 2021:

• Start the Fan Engagement events on SANTOS Team Page, which includes:

  • Voting

  • NFT Mystery Box

  • NFT Collection

  • Loyalty Subscription

  • Gift Card

2022:

• Expand the SANTOS Fan Token use cases to:

  • Donation in Binance Fan Tokens

  • Team Games

  • Integrate Fan Tokens into the Santos FC ecosystem, e.g. membership, Santos FC App, E-commerce platform

4.2 Commercial partnerships and business development progress

• Konami PES 2021: PES 2022 is the Season Update version of eFootball PES 2021 (a football video game) that is developed and published by Konami. It is the 21st installment of the PES series. It was released on Xbox One, PS4, and Steam worldwide in October 2021. As the world’s leading soccer e-game, the PES series has a huge global fan base to embrace SANTOS fan tokens.

5. Santos FC's activity and community overview

Community growth strategies of Santos FC include:

• Santos Store: The official online store of Santos FC, where fans can purchase all the merchandise and official products of the club and its partners.

• Boys of the Village Soccer Schools: Santos FC has opened a series of Boys of the Village Soccer Schools (Escolas De Futebol Meninos Da Vila), which aims to work with children and adolescents through training them to become football players, as well as educating them to contribute to the development of society as responsible citizens. These schools receive periodic technical evaluations carried out by professionals from Santos FC.

• SantosTV: SantosTV is a free online platform for streaming content related to Santos FC, including live broadcasts of matches of various sports and other current events of the Club.

• The Memorial: The Memorial (Memorial das Conquistas) is a website dedicated to displaying the achievements, trophies, photos and awards of Santos FC. Fans have access to the museum, the press room, the Santos FC team's locker room, the edge of the lawn and the bleachers.

6. Community and social channels (data as of November 26th 2021)

Facebook | 3.7MM Followers
Twitter | 2.9MM Followers
Youtube | 1.1MM Followers

7. Appendix

• Binance Fan Token Platform

• Binance Fan Token Tutorial Page

• Binance Fan Token Team Profile Page