• The FC Barcelona Fan Token (BAR) is a utility token that gives Barcelona Football Club ("Barcelona") fans a tokenized share of influence on club decisions using the Socios application and services.

• BAR is a utility token on the Chiliz Chain, a Proof-of-Authority sidechain built on Ethereum, and is mainly used for the following:

  • Governance: BAR holders can vote via smart contract on various contract-binding "fan decision" polls published by Barcelona.

  • Rewards: BAR holders can earn rewards from engagements on Socios.

  • Staking: In the future, BAR can be staked to earn Non-Fungible Token (NFT) rewards.

• BAR has a total token supply of 40,000,000, of which 600,000 were initially distributed to club fans via a Fan Token Offering. The remaining tokens are held by Barcelona and can be acquired by participating in community activities, as well as by purchasing directly on exchanges.

Key metrics (as at April 21st 2021)

*The BAR total token supply of 40,000,000 may decrease due to future operational plans of Barcelona and the Socios platform (i.e. token burns).

1. What is FC Barcelona Fan Token (BAR)?

The FC Barcelona Fan Token (BAR) is a utility token that gives FC Barcelona fans a tokenized share of influence on club decisions using the Socios application and services. The token serves as a membership key that allows users to compete for exclusive rewards, club recognition, and more.

BAR token holders can vote via smart contract on various "fan decision" polls published by Barcelona. Barcelona is contractually bound to act according to poll results.

Token holders can interact with the Socios platform (voting on polls, competing in contests and quizzes, connecting/chatting with like-minded users, etc.) and earn rewards, including:

• Matchday tickets.

• Exclusive experiences.

• Cashback offers from official online shops.

• In-app CHZ bonuses.

• Digital badges.

• Club-specific NFTs.

Future BAR token utility includes:

• Spending BAR tokens to redeem VIP goods and services.

• Integrating BAR access in partnered applications/sites.

• Staking BAR for NFT rewards.

  • Pure collectibles (rare aesthetic assets).

  • Gamified utility (NFTs for blockchain-based games).

  • Real-world utility (NFTs whose ownership signifies real-world ownership of merchandise, VIP access to stadiums, matchday tickets, etc.).

2. Economics and supply

2.1 Token allocation

BAR has a total token supply of 40,000,000, of which about 600,000 were distributed to club fans via a Fan Token Offering. The remaining tokens are held by Barcelona and can be acquired by participating in community activities, as well as by purchasing directly on exchanges.

2.2 BAR token release schedule

The BAR tokens held by Barcelona has a monthly linear vesting schedule of 6 years, of which 5,000,000 BAR tokens are released per year, starting from June 2020.

3. FC Barcelona Fan Token's community overview

Chiliz, Socios, and Barcelona will continue their efforts to promote and embed the BAR tokens in the club's digital marketing strategy, global fan engagement strategy, and e-commerce projects.

Current community growth strategies for the FC Barcelona Fan Token include:

• Continuing to develop governance voting polls for token holders.

• Constantly engaging with the community on social channels.

• Publishing articles relating to the BAR token via mainstream media outlets.

Future community growth strategies for the FC Barcelona Fan Token include:

• Staking BAR to acquire exclusive Barcelona NFTs.

• Integrating BAR in the club’s official applications and online properties.

• Leveraging Barcelona players to promote the BAR token.

• Conducting cross-marketing with existing databases like Ticket Season and fan clubs all over the world, especially in Asia and Latin America.

• Launching regular promotions to win matchday tickets, signed jerseys, and exclusive experiences for token holders.

• Adding more language support on the Socios platform.

• Hosting more crypto-related events with football celebrities.

Community and Social Channels

Chiliz Telegram (English) | 22.2K Members
Chiliz Telegram (Announcement) | 27.7K Members
Chiliz Twitter (English) | 265.8K Followers
Socios Weibo | 1.8K Followers
Socios Twitter (English) | 145.3K Followers
FC Barcelona Twitter (English) | 36.2MM Followers
FC Barcelona Instagram (English) | 95.6MM Followers
FC Barcelona Facebook (English) | 103.6MM Followers

4. Appendix

• Website

• Explorer

4.1 Media mentions

June 2020: Raised 1.3MM USD in BAR FTO.

February 2020: Announced Fan Token partnership between Socios and FC Barcelona.