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🤷 Why did Binance involve Nadya Dorofeeva for a partnership?❓❓❓
The crypto exchange Binance is trying to move beyond the tech audience and become part of mainstream culture. One of the key tools of this strategy in Ukraine has been its partnership with Dorofeeva.
In June, the crypto exchange Binance announced that the Ukrainian singer Dorofeeva would be its cultural partner. She is expected to become a “bridge” between the tech community and the mass audience, which still perceives digital finance as a complicated or distant topic, notes Daria Golynska, CIS Marketing Lead at Binance.
#Binance #BinanceUA #CryptoExchange
The crypto exchange Binance is trying to move beyond the tech audience and become part of mainstream culture. One of the key tools of this strategy in Ukraine has been its partnership with Dorofeeva.
In June, the crypto exchange Binance announced that the Ukrainian singer Dorofeeva would be its cultural partner. She is expected to become a “bridge” between the tech community and the mass audience, which still perceives digital finance as a complicated or distant topic, notes Daria Golynska, CIS Marketing Lead at Binance.
#Binance #BinanceUA #CryptoExchange
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