#VRA VRA Token is the native utility token of Web3 advertising technology project Verasity. Issued as an ERC-20 standard asset on Ethereum, it is mainly used to support the anti-ad-fraud ecosystem and keep it running.
I. Project Background and Issuance Basis
The Verasity project was founded in 2017 with the core goal of addressing the pain point of fake ad traffic in the digital video industry. Its proprietary PoV (Proof of View) technology received a U.S. patent in 2021. It can distinguish real human viewing from automated/bot behavior through up to 200 behavioral touchpoints combined with AI recognition. As the underlying blockchain data is tamper-proof, it reduces ad-fraud losses at the root.
VRA was issued in 2018 via Probit Exchange’s IEO. The fundraising price was $0.0075. At that time, the project raised approximately $19 million in total; the initially planned total supply was about 19.5 billion tokens. Later, a quarterly buyback-and-burn mechanism was introduced to maintain a deflationary (contractionary) attribute.
II. Core Application Scenarios
VRA is the core circulating medium across the entire Verasity ecosystem. Major use cases include:
• Watch to Earn: Users earn VRA rewards by watching video content on the platform, enabling an interactive “Watch to Earn” model.
• Staking for yield: Users stake VRA by depositing it into the official VeraWallet, with a maximum of 15% annualized passive returns.
• Ecosystem rights and benefits: Holding VRA can unlock exclusive platform content, participate in VeraEsports esports events, and also serve as a general-purpose payment tool within the ecosystem for ad placements and creator earnings settlement.
III. Key Market Data (Updated as of July 9, 2026)
Table
Metric Specific Value
Latest Price $0.00000999
24h Trading Volume Approximately $75,700
All-Time High $0.086928
All-Time Low $0.00000577
Circulating Market Cap Approximately $1.1025 million
Historical ROI -98%
Currently, VRA has been integrated into mainstream platforms such as YouTube, Twitch, and Vimeo—covering over 95% of video players on these platforms. It has also reached official partnerships with IAB (International Advertising Bureau) and Amazon Ads. The ecosystem covers nearly 2 million content publishers.
$VRA