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Tim Cook will attend Apple
’s “Surprise and Shine” event this Wednesday, but he reportedly won’t appear in the event video.

With John
Ternus now Apple CEO, the company wants him to be the face of the new products, including the foldable iPhone.
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APPLE $AAPL

DISCLOSED WHAT IT IS PAYING JOHN TERNUS AND TIM COOK
GOING FORWARD

Ternus, who became CEO
today:
- Salary raised to $3M, effective September 1
- Prorated RSU award with a target value of $2.5M for FY2026
- Annual equity award with a target value of $55M for FY2027

Cook, now executive chairman:
- Salary set at $2M, effective September 26
- Equity award with a target value of $45M for FY2027

The two packages are within $15M of each other, per the SEC filing.
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#ternussucceedscookasappleceo
This morning, John Ternus becomes CEO of Apple.

He inherits a company that was worth $350 billion when Cook took the reins in 2011. It's worth 4,000 today. Multiplied by ten in 15 years.

But Ternus won't have the same job.

Cook took over Apple in the wake of Jobs. No one believed in it. The only path was to prove that Apple could survive its founder. He did it quietly, as the conductor of operations.

Ternus takes over Apple at the top. Everyone is waiting for the next revolution. The foldable in ten days, the Siri overhaul that's dragging on, the Vision Pro to reposition, China to secure, Europe to navigate around.

And according to Gurman last night, his first real project won't be a product. It will be to replace the heads of Retail, Marketing, and Services, each in their posts for ~40 years. The pillars of the Cook culture.
Cook had to demonstrate that Apple could exist without Jobs.
Ternus will have to demonstrate that Apple can still surprise.
The toughest job in tech in 2026.
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Apple CEO
, Since 1977 to now:

- Michael Scott: 1977-1981
- Mike Markkula: 1981-1983
- John Sculley: 1983-1993
- Michael Spindler: 1993-1996
- Gil Amelio: 1996-1997
- Steve Jobs: 1997-2011
- Tim
Cook
: 2011-2026
- John
Ternus
: 2026-

TIM
COOK's ERA END
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Apple’s new CEO John Ternus is getting a bigger target pay package than Tim Cook
.

Ternus
:
• $3M annual salary
• $55M FY27 equity award target
• $2.5M prorated FY26 RSU award

Cook
, now Executive Chairman:
• $2M annual salary
• $45M FY27 equity award target

Both changes are effective in September, per an SEC filing.
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#ternussucceedscookasappleceo
🍎🔥 TERNUS SUCCEEDS COOK | Apple Enters a New CEO Era at the Biggest Moment Yet 🔥🍎

The lights at Apple Park feel familiar, but the name at the top has changed. After 15 years, Tim Cook has stepped away from the CEO chair, leaving John Ternus to face a company that has never been more powerful, or more closely watched.

On September 1, Ternus officially became Apple’s CEO, while Cook moved into the role of executive chairman. Apple says the transition was the result of long-term succession planning, making this less of a surprise exit and more of a carefully prepared handover.

Ternus is not an outsider. He joined Apple in 2001 and spent years leading hardware engineering, working across major products including the iPad, Mac, AirPods and iPhone. His promotion signals confidence in deep product and engineering expertise.

But the timing makes his job unusually difficult. Apple is entering an era where artificial intelligence is reshaping technology, while analysts have questioned whether the company has moved quickly enough in AI. Ternus must protect Apple's hardware strength while accelerating its AI strategy.

His first major public test is already approaching. Apple’s September 9 event will be the first major product event under Ternus, putting his leadership directly beside the company's next generation of devices.

The real question is not whether Ternus can preserve Cook’s Apple. It is whether he can build the next Apple without losing what made the first one extraordinary.

❓ Will John Ternus become the CEO who protects Apple’s legacy, or the leader who finally reshapes it for the AI era?

Sometimes the biggest leadership change is not a new direction, but a new person deciding when the old direction is no longer enough.

Disclaimer: This article is for informational purposes only and does not constitute financial or investment advice.

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#TernusSucceedsCookAsAppleCEO

#ternussucceedscookasappleceo '
Apple CEO John Ternus
will earn a $3 million annual salary in his new role.

On top of his base pay, he is set to receive $55 million in equity grants for fiscal 2027 starting this October.Apple CEO John Ternus
will earn a $3 million annual salary in his new role.

On top of his base pay, he is set to receive $55 million in equity grants for fiscal 2027 starting this October.
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👑 Apple just handed the keys to an engineer. And his first keynote is TOMORROW.

Sept 1: John Ternus — the hardware guy who's spent 25 years inside Apple — officially replaces Tim Cook as CEO. Cook stays on as Executive Chairman.

Why this is a bigger deal than a normal handover: 🔧 For the first time since Steve Jobs, Apple is run by someone whose first instinct is to build the thing , not manage the people building it. 🧠 No MBA. Mechanical engineer from Penn (same class as Elon Musk). He argued the iPad was "crippled by iOS" — and iPadOS exists because he refused to stay in his lane . 🚀 He personally oversaw the Intel→Apple Silicon transition, Apple Watch, Vision Pro and roughly 80% of Apple's revenue .

The market's verdict on day one: $AAPL +3% 📈
Cook's goodbye: "Few people know how to build world-changing products as well as Ternus."

Now the real test starts — tomorrow, Sept 9 . Ternus's first keynote. The foldable iPhone. New smart display. He already teased it as "extremely extraordinary."

Cook's 15-year scorecard: shares +2,700% , $878B in buybacks. Ternus inherits a $3T+ company that critics say is losing the AI race.
No pressure, John. It's only the most-watched product event on Earth. 🍿

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#TernusSucceedsCookAsAppleCEO 🍎
John Ternus is officially taking over as Apple’s $AAPL CEO today — and his answer about Apple’s future wasn’t about AI, sales, or the next big product.
It was about furniture.
Ternus often thinks about a story Steve Jobs once told: a carpenter built the hidden back of a chest of drawers with the same care as the visible front.
That philosophy seems to define Apple’s design culture.
Ternus pointed to the MacBook Neo as an example. It may be Apple’s cheapest Mac, but open it up and the inside is designed with the same attention to detail. He says the same principle applies to products like the MacBook Pro and iPhone Pro Max.
That tells me something important about Ternus.
His Apple may not be about reinventing everything overnight. It could be about protecting the details that made Apple successful while pushing that standard into its next generation of products.
And now comes his first major test.
📅 Apple’s iPhone event is September 9 — his first as CEO.
Can Ternus keep Apple’s “beautiful inside and out” philosophy alive while taking the company into its next era?

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🚨🍎 THE TERNUS ERA BEGINS — APPLE JUST ENTERED A NEW CHAPTER!
After 15 years of Tim Cook, Apple has officially entered a new leadership era with John Ternus taking over as CEO.
And this is much bigger than a simple CEO change. 👀
🔥 Ternus brings decades of Apple hardware experience
🤖 Apple faces growing pressure to catch up in AI
📱 The next generation of Apple products could reshape its growth story
🚀 New hardware + AI + potential major product launches could create a powerful catalyst
Tim Cook helped transform Apple into one of the world's most valuable companies.
Now the spotlight is on John Ternus.
The big question is simple:
Can the Ternus era become Apple's NEXT major growth chapter? 🍎🔥
The market is watching.
A new CEO. A new era. And potentially a completely new Apple story. 👀⚡
#Apple #Aİ #Technology

#ternussucceedscookasappleceo It's official!

John
Ternus has replaced Tim Cook after 15 years of leadership. Emotional to see him go, but I can't wait to see what Ternus does!
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#ternussucceedscookasappleceo
Consensus is sleeping on one very big thing regarding Apple’s CEO
change.

Tim
Cook is going to be the most powerful and influential executive chairman in the world. He’s not riding off into the sunset to just run Apple
board meetings.

With
Cook as a powerful and influential executive chairman, by definition John Ternus is going to have more time to spend at Apple Park. Essentially, Cook is going to be tasked to handle many of the obligations that required him to be away from Apple Park. We have never seen such a leadership structure with modern Apple.
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#TernusSucceedsCookAsAppleCEO
🚨 BREAKING: A new era begins at Apple! 🍎✨

​Hardware chief John Ternus has officially taken the helm as Apple's new CEO, succeeding Tim Cook after his iconic 15-year tenure. 📈 Cook moves into the role of Executive Chairman as the tech titan pushes past a massive $4.7T valuation.

​Ternus—a 25-year Apple veteran behind the iPad, AirPods, and Apple Silicon—takes over right ahead of a highly anticipated September product launch! 📱⚡️

​Will the hardware mastermind power Apple's next big AI and foldable revolution? 🤖🚀

​#TimCook #technews #InnovationAhead
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@NADEEM Gujjar143
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#TernusSucceedsCookAsAppleCEO
🍎 A New Era at Apple: John Ternus Steps In
After an incredible 15-year run that saw Apple cross historic financial milestones and redefine consumer tech, Tim Cook has officially passed the torch. Stepping up as the new CEO is John Ternus, Apple's former Senior Vice President of Hardware Engineering.
What makes this transition fascinating?
Deep Roots: Ternus is a 25-year Apple veteran who started on the product design team back in 2001.
The Product Mindset: While Tim Cook famously brought masterclass operations and supply chain dominance to Apple, Ternus brings a deeply technical, product-first engineering background.
Proven Track Record: He has overseen the hardware engineering behind the iPhone, iPad, Mac, AirPods, Apple Vision Pro, and Apple’s seamless transition to Apple Silicon.
As Apple steps into its next major chapter—navigating the future of AI and next-gen hardware—shifting to an engineer-turned-CEO signals a renewed focus on product innovation from the ground up.
Exciting times ahead for Cupertino! What are your thoughts on Apple's new leadership?
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#ternussucceedscookasappleceo
Tim Cook ends his 15-year era, and John Ternus is stepping up as the new Apple CEO with a massive $58M target payout! 🍏💰 Cook literally pumped AAPL from $350B to over $5 TRILLION. Talk about heavy lifting!
So, what do you think, brothers? Can Ternus take Apple to even crazier heights, or are we peaked? 🚀 Is it time to short tech or load up bags of $AAPL ? As crypto traders, should we look for Apple to finally integrate blockchain? 😂 Either way, volatility is on the menu! 📊
Get ready for the next market wave and register your Binance account here: https://www.binance.com/register?ref=VINHTOCDO (Code: VINHTOCDO)
⚠️ NFA. This is not financial advice! Do your own research!
#AppleCEO #AAPL #TechNews #VINHTOCDO
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id you know Apple
has had 8 CEOs?

Today John
Ternus becomes the latest — taking over from Tim Cook. Here a timeline of all of Apple
's CEOs:

2026 — John
Ternus

2011 — Tim
Cook

1997 — Steve Jobs
1996 — Gil Amelio
1993 — Michael Spindler
1983 — John Sculley
1981 — Mike Markkula
1977 — Michael Scott
1976 — Founded by Steve Jobs and Steve Wozniak
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$AAPL
made it official.

The company updated its leadership on its website with John
Ternus as CEO and Tim Cook as
Executive Chair.

The new
CEO, Ternus
, inherits a company that is worth nearly $4.75 trillion.

When
Cook took the reins in 2011, the company was worth $350 billion.
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Tim Cook’s 15-year era comes to an end, and John Ternus steps up to take over as Apple’s new CEO with a massive goal to settle a $58 million deal! 🍏💰 Cook literally made the AAPL stock go from $350 billion to over $5 trillion! A lot of talk about heavy work!
So what do you think, my brothers? Can Ternus push Apple to even crazier heights, or have we already reached the peak? 🚀 Is it time to shorten/sell tech stocks, or is it time to load up bags of $AAPL ? And as traders in the crypto world, should we expect Apple to finally integrate blockchain? 😂 Either way, volatility is on the menu! 📊

⚠️ Not financial advice. This is not investment advice! Do your own research!

Follow up, please

#AppleCEO #AAPL
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🚨TODAY: John Ternus officially becomes the CEO of Apple
.

Tim
Cook steps down after 15 years, during which Apple's market cap grew from $350 BILLION to 4 TRILLION.
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🚨🍎#TernusSucceedsCookAsAppleCEO: The Ternus era begins! 🚀
🔥 Apple enters a new chapter following Tim Cook’s departure as CEO, with John Ternus taking the helm of the company. According to viral posts on Binance Square, many investors believe this change could mark the start of a new phase focused on innovative hardware and artificial intelligence.
👀 Why is the hashtag blowing up?
✅ Decades of Ternus’ experience in Apple products.
🤖 Growing pressure to accelerate the AI strategy.
📱 Expectations for a new generation of devices.
🚀 Possible launches that could drive the company’s growth.
💬 The big question the market is asking:
Will the Ternus era be Apple’s next big growth cycle? 🍏⚡
📈 Investors are keeping a close watch. 🎯 New CEO. 💡 New vision. 🌎 A new story for Apple may be starting.
By ElCryptoBoy 🪙🔥
#Apple #JohnTernus #AI #Technology #CryptoNews #TernusSucceedsCookAsAppleCEO 🍎🚀👀📊💰