Blum

In an exclusive interview, Roma Kogan, the CMO of The One Trading App explains how The One Mini-App is redefining crypto investing with Smart Routing, Smart Processing, and pooled liquidity from CEX and DEX — unlocking real value in a maturing crypto market.
The positioning of crypto projects has undergone significant changes since 2018. Back then, blockchain was a buzzword, and investors poured money into projects that simply mentioned the technology, often without a solid business case.
How would you describe this shift from the past to the present?
In 2018, blockchain was seen as a revolutionary technology that could be applied to nearly every industry. However, many projects lacked real-world utility. Investors, driven by hype, rarely assessed the return on investment (ROI) or the viability of these projects. As a result, many ventures failed due to a lack of sustainability. By 2019, the market transitioned from a bull run to a bear market, leading to a decline in investor confidence and overall interest in crypto.
What key changes have occurred in the way investors approach crypto projects today?
The landscape has matured considerably. Investors now treat crypto projects like traditional startups, demanding an MVP, a well-defined business model and a clear go-to-market strategy. Unlike before, securing funding now requires robust financial justification, including potential revenue streams and market size projections. The speculative approach of the past has given way to more cautious and informed investment strategies. By 2024, investors have developed a deeper understanding of the crypto industry and scrutinize projects far more rigorously.
Let’s talk about the development of mini-app projects within Telegram, especially those like Blum. What insights can you share about these projects and their growth trajectory?
Mini-app projects within Telegram have gone through a fascinating evolution. Initially, they attracted massive user bases through gamification and point-based systems that rewarded users for completing simple social media tasks or even just tapping their screens. Blum is a prime example of this strategy.However, many of these projects soon realized that they needed to evolve beyond simple engagement mechanisms to secure further investment. This led to the development of more structured products, such as wallets or launchpads , which capitalized on their already acquired audience. Unfortunately, these platforms often relied on inexperienced users, generating profits through high commissions and spreads and rather than providing real value.As the industry matured, a critical realization emerged: neither the projects nor their Centralized Exchange (CEX) partners profited from these untrained newcomers. The cost of onboarding millions of users through KYC processes was immense, yet these users often lacked the experience to trade effectively. This created a push towards more substantial infrastructure projects, such as trading bots and wallets , that addressed real user needs rather than simply capitalizing on the hype.
How does The One Trading App differentiate itself from such projects?
At The One, we recognized these pitfalls early on and deliberately avoided the cycle of hype-driven tap-to-earn mechanics and speculative point farming . Instead, we developed a sophisticated technical solution that provides real value to users from the outset. Our platform integrates seamlessly into the crypto ecosystem without misleading users into chasing unsustainable rewards.We address complex problems within the industry by focusing on user-centric innovation. Our solutions are designed to be sustainable, scalable, and genuinely beneficial to the broader crypto community. Unlike many projects that have pivoted multiple times to find a viable business model, The One was built with long-term success in mind from day one. We don’t just follow trends — we set new standards for what a crypto project should be.
Can you tell us more about the Smart solutions The One Trading App has developed?
Our platform is built on innovative solutions that tackle critical inefficiencies in the crypto space. Two of our key features are Smart Routing and Smart Processing.
Smart Routing : This technology ensures that every transaction is executed at the best possible rate by dynamically analyzing liquidity pools across multiple CEX and DEX platforms. Users benefit from optimized trade execution, reducing slippage and improving profitability.Smart Processing : Our intelligent order-processing mechanism enhances the efficiency of trades by breaking large orders into smaller segments and strategically executing them across various liquidity sources. This ensures that users get the best prices while minimizing market impact.Pooled Liquidity from CEX and DEX : The One integrates liquidity from multiple centralized and decentralized exchanges, creating a seamless trading experience with enhanced depth and efficiency. By aggregating these sources, we provide users with unparalleled access to liquidity, reducing spreads and improving execution times.
That’s an ambitious vision. What’s next for The One? Can you share some of the roadmap milestones?
Our roadmap is focused on continuous innovation and expansion:Q1 2025 : Official launch of The One platform with core functionalities, including Smart Routing and Smart Processing. Expansion of liquidity sources by integrating additional CEX and DEX platforms.Q2 2025 : Introduction of advanced trading tools, such as limit orders and futures, and launching arbitrage bots for additional profits.
Source: The One Trading Mini App Pitch Deck
Each of these milestones is designed to solidify The One’s position as a leader in the crypto trading infrastructure space, ensuring that users and investors will benefit from a truly next-generation platform.
It’s a compelling vision! What would you say to investors considering The One today?
The One offers a unique opportunity in today's crypto market - a project that is not only technically advanced but also built with a clear, value-driven purpose. We have designed our ecosystem to solve real challenges, ensuring that both users and investors benefit from sustainable growth rather than speculative bubbles. For those looking to invest in the future of crypto, The One is a prime example of innovation meeting real-world application.
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