🌐 DeSoc in 2026: who will take control of social networks
#DeSoc (Decentralized Social) — is a Web3 direction that changes the very model of social networks. Instead of centralized platforms, users gain full control over their data, content, and digital identity. The social graph and reputation are stored on the blockchain, and monetization occurs directly — without advertising algorithms and intermediaries.
In 2026, DeSoc enters the scaling phase. The largest players in the segment remain:
#LensProtocol (LENS) — the basic social graph of Web3, which allows transferring the audience between dApps.
#Farcaster — a decentralized social protocol with a strong community and the development of a SocialFi ecosystem.
CyberConnect (
$CYBER ) — a Web3 identity and social applications platform with multi-chain support.
Separately, it is worth mentioning Socs ($SOCS) — a DeSoc project that combines social activity with token rewards and a DAO governance model, emphasizing mass user engagement.
In the coming year, DeSoc is expected to see growth in its user base, new revenue models for creators, deeper integration with DeFi, and the emergence of social dApps capable of competing with Web2 platforms.