Yi He leads business, marketing, and branding strategy at Binance. Yi has led the business strategy behind Binance’s growth to become the world’s largest crypto exchange – having pivoted the company from just a crypto-to-crypto trading platform to a global blockchain ecosystem. Before co-founding Binance, Yi served as Vice President at Yixia Technology, the leading mobile video tech company behind popular mobile apps like Miaopai, Xiaokaxiu, and Yizhibo, where she led branding strategy and marketing operations. She was also a fundamental part of the fundraising strategy that drove the firm’s valuation to USD$3+ billion. Additionally, Yi was co-founder of the crypto asset exchange OKCoin between 2014 and 2015. Yi is recognized as one of the most influential entrepreneurs in the blockchain industry and has helped to create a trend of hiring female executives in the male-dominant tech industry, increasing the market’s trust in women leaders.