#binancekolintroductionprogram How to join
There are really two paths here:
1) You introduce a KOL
This new program is for people who bring a creator/KOL to Binance’s Affiliate Program. Binance says the invited KOL must pass the affiliate evaluation and reach Evaluation Tier 1 or above for you to earn the reward. The promo runs from March 19, 2026 to June 30, 2026.
2) You join as the KOL / affiliate
To become a Binance affiliate yourself, Binance’s official materials say individuals generally need a social account with 5,000+ followers/subscribers on platforms like YouTube, X, Facebook, or Instagram. For communities, Binance lists 3,000+ members in groups like Telegram, Facebook groups, Reddit, etc.
Binance also says users who achieve Tier 1 (30% commission) or above in either Spot or Futures during evaluation can be upgraded to Binance Affiliate status.
Who counts as a KOL:
In plain terms, a KOL here usually means:
a creator/influencer with an established audience
a crypto community owner/admin
sometimes a business or platform with traffic and reach
Binance’s own affiliate materials describe eligible applicants as individuals, communities, and businesses with an established crypto presence, and some Binance promo materials for KOL campaigns mention thresholds like 10,000 followers for certain creator campaigns. That said, the core affiliate starter guide points to the more common baseline of 5,000+ followers for individuals.