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How to Get Your Coin Listed on Binance.com

2021-06-18 07:12
Binance aims to provide more access to crypto and make the best efforts to list high-quality tokens. Therefore, token listing on Binance goes through rigorous due diligence.
To get your token listed on Binance.com, here are some tips from Binance CEO Changpeng Zhao (CZ).

How to apply to list on Binance?

You can fill in the online application forms for direct listing on Binance.com and Launchpad/Launchpool application to apply for listing on Binance.
The difference is that direct listing and Launchpool are open to projects that either have tokens circulating on the market or don’t have a coin issued yet, whereas Launchpad is limited to projects that are relatively earlier stage and have not yet held a token generation event.
Please make sure that you include all the information you wish to communicate with us in the form. Please also note that we require the project founder or CEO to fill out the application, as we need to speak to the key person of the project when we encounter any issues with the listing.
Please wait patiently after applying as it needs to go through rigorous due diligence. To speed up the process, please be responsive and professional during the evaluation.

What do you need to do to get your project listed?

  • Update your project progress to the community and us regularly (i.e., weekly or monthly). This is required even after listing on Binance;
  • Incorporate BNB/BUSD into your ecosystem and/or raise BNB/BUSD during your fundraising phase;
  • Support Binance in your community.
Important notes
  • Do not ask our CEO CZ for a status update on your application;
  • Do not ask for a contact person. We don’t allow projects to contact our review team to avoid biased influence as well as potential bribery attempts;
  • Do not “shill” coins to our CEO CZ on Twitter/social media/chat. Instead, you should provide regular status updates to us through the Binance listing application form (i.e., weekly);
  • Do not send your white paper to our CEO CZ.
Please note that even though your project might not be listed now, we may reconsider your application in the future when we see improvements from your project.

Who will contact you after applying?

If your project passes our initial review, a member of our team will be in touch. We will only contact you through email.
Please be sure to only submit the form following the Listing Application links provided on this webpage for direct listing on Binance.com and Launchpad/Launchpool application , and make sure you are not on a phishing site. Always double-check the domain name to protect yourself.
If you receive a communication purporting to be from Binance, as a first step, you can verify whether a contact you are speaking with is an official representative of Binance here.
  • If a source turns up on Binance Verify as “not verified”, you can assume it is not a legitimate communication sent by Binance. You should ignore and avoid clicking on any links in that communication.
  • However, even if an email source address turns up as “verified”, this is not sufficient to conclude that the email is legitimately sent by Binance, as it could still be a spoofed email.
Warning alert on spoofed or phishing emails!
Be aware that scammers may send emails with a spoofed or phishing email that seems legitimate (but is not). Even if a sender email address appears as ‘verified’ on Binance Verify or appears to come from an official Binance source/domain, it could still be a spoofed or phishing email. Email spoofing or phishing applies various techniques to forge the sender’s address. See more about phishing email examples here.
Binance Verify should not be the only step taken to verify the authenticity of emails purporting to be from Binance. Do research on further steps you can take to protect yourself from phishing attacks, including but not limited to setting up an anti-phishing code.
Reminder to projects to do due diligence on the authenticity of communications from Binance
Do always stay vigilant against scams. As a reminder, it is your responsibility to do due diligence on the authenticity of communications purporting to be sent from Binance. Binance shall not be responsible for any scams or illegitimate attacks claiming to be carried out in our name, including impersonation scams or phishing attacks.
If you encounter a suspicious message, please contact Binance Support.
Important notes
  • Binance’s listing process is subject to a rigorous and thorough due diligence process. Our review team will ask additional questions. Contacting you does not guarantee your project will be listed;
  • Binance mandates a strict, one-way NDA at the first point of contact;
  • Project teams are forbidden from disclosing listing information until we issue our listing announcement. If you are eager to tell your community that you applied to Binance, you can use the image at the top of this article to say you applied to Binance;
  • If someone claims to have “partnerships” or “listing agreements” with Binance, they are lying or violating their agreement with us, which renders them void.

How do you evaluate projects?

There are no set requirements. We want good coins listed on Binance, such as coins with a proven team, a useful product, and a large user base.
  • Apply for listing only if you have at least a minimum viable product, or your application will not pass our initial screening;
  • You should focus on user adoption. You can include the user statistics in the application form to help with our screening;
  • We evaluate how the team handles difficult situations, even if it is just within their own community;
  • Do not try to pressure us into listing your coin by spreading FUD or negative comments about Binance, or you will be blacklisted;
  • Please refrain from asking your community to over-aggressively shill your coin. It can hurt you in our evaluation process.