Binance aims to provide more access to crypto and make the best efforts to list high-quality tokens. Therefore, token listing on Binance goes through rigorous due diligence.
To get your token listed on Binance.com, here are some tips from Binance CEO Changpeng Zhao (CZ).
How to apply to list on Binance?
You can fill in the online application forms for direct listing on Binance.com and Launchpad/Launchpool application to apply for listing on Binance.
The difference is that direct listing and Launchpool are open to projects that either have tokens circulating on the market or don’t have a coin issued yet, whereas Launchpad is limited to projects that are relatively earlier stage and have not yet held a token generation event.
Please make sure that you include all the information you wish to communicate with us in the form. Please also note that we require the project founder or CEO to fill out the application, as we need to speak to the key person of the project when we encounter any issues with the listing.
Please wait patiently after applying as it needs to go through rigorous due diligence. To speed up the process, please be responsive and professional during the evaluation.
What do you need to do to get your project listed?
- Update your project progress to the community and us regularly (i.e., weekly or monthly). This is required even after listing on Binance;
- Incorporate BNB/BUSD into your ecosystem and/or raise BNB/BUSD during your fundraising phase;
- Support Binance in your community.
- Do not ask our CEO CZ for a status update on your application;
- Do not ask for a contact person. We don’t allow projects to contact our review team to avoid biased influence as well as potential bribery attempts;
- Do not “shill” coins to our CEO CZ on Twitter/social media/chat. Instead, you should provide regular status updates to us through the Binance listing application form (i.e., weekly);
- Do not send your white paper to our CEO CZ.
Please note that even though your project might not be listed now, we may reconsider your application in the future when we see improvements from your project.
Who will contact you after applying?
If your project passes our initial review, a member of our team will be in touch. We will only contact you through email.
You will receive an email from firstname.lastname@example.org, signed with the following PGP signature:
Fingerprint=1371 C295 AF29 AD48 7337 2686 5BB3 501A 4848 4684
If the email you receive is not signed with the above signature, you are likely talking with a scammer.
We will send you the anti-phishing code you entered on the form in the email. If they don't match, you are receiving a phishing email. Please be sure to only submit the form following the Listing Application link in the footer of Binance.com and our official announcements, and make sure you are not on a phishing site. Always double-check the domain name to protect yourself.
You can also verify whether a contact you are speaking with is an official member of Binance here.
- Our review team will ask additional questions. Contacting you does not guarantee your project will be listed;
- Binance mandates a strict, one-way NDA at the first point of contact;
- Project teams are forbidden from disclosing listing information until we issue our listing announcement. If you are eager to tell your community that you applied to Binance, you can use the image at the top of this article to say you applied to Binance;
- If someone claims to have “partnerships” or “listing agreements” with Binance, they are lying or violating their agreement with us, which renders them void.
How do you evaluate projects?
There are no set requirements. We want good coins listed on Binance, such as coins with a proven team, a useful product, and a large user base.
- Apply for listing only if you have at least a minimum viable product, or your application will not pass our initial screening;
- You should focus on user adoption. You can include the user statistics in the application form to help with our screening;
- We evaluate how the team handles difficult situations, even if it is just within their own community;
- Do not try to pressure us into listing your coin by spreading FUD or negative comments about Binance, or you will be blacklisted;
- Please refrain from asking your community to over-aggressively shill your coin. It can hurt you in our evaluation process.
How much do you charge for listing fees?
We donate all listing fees to Binance Charity Foundation, a 100% transparent charity tracked on the blockchain.