青松财经

Without realizing it, a large number of潮玩文创 (toy-and-trinket creative) stores have filled the most crowded floor in the core business districts of major cities. Pop Mart, TOP TOY、X11, Coolle Toy, ?The Green Party, Jiumujiazhi She, Tong Shifu, Zhu Bingren·Tong, and many other brands compete on the same stage.
With these increasingly numerous and larger潮玩文创 stores, do they really make money? Apart from absolute industry leader Pop Mart and TOP TOY backed by Miniso, most other brands are not doing well in terms of profitability. Among them, Jiumujiazhi She under Morning Light recorded a loss of over 80 million yuan last year; Tong Shifu saw its performance drop by more than 95% in the first half of this year.

On August 1, the MINISO LAND Chengdu Dongjiao Memory store officially opened. It is the world’s first MINISO LAND to deeply integrate urban cultural and tourism scenarios, and it is also the 100th Joy Home–type store that Miniso has opened in China. The store has more than 5,000 SKUs, and IP-related products account for over 80%. On the opening day, Miniso also launched globally for the first time its original artist IP “CHOUCHOU.”
Ye Guofu, founder of Miniso Group, chairman of the board of directors and chief executive officer, said the core goal of MINISO LAND is to create urban destinations that young people are truly willing to go out of their way to visit, so that IP can genuinely integrate into cultural and tourism scenarios and become part of the city’s culture. This is an important direction for Miniso Group’s continued exploration and efforts in the future. (Pengpai News reporter Wu Yuxin)

Recently, MINISO LAND Chengdu East Suburb Memory Store officially opened. This is the world’s first MINISO LAND that deeply integrates urban culture and tourism scenarios. It is also the 100th garden-format store of Miniso in China. The store offers more than 5,000 SKUs, and IP products account for over 80%. On the day of opening, Miniso Originals simultaneously launched globally for the first time the original artist IP “CHOUCHOU.”
Ye Guofu, founder of the Miniso Group, Chairman of the Board and Chief Executive Officer, said that the core goal of MINISO LAND is to create a city destination that young people are willing to make a special trip to. It aims to ensure that IP truly becomes integrated into culture-and-tourism scenarios and becomes part of the city’s culture. This is an important direction for Miniso Originals to continue exploring and making efforts in the future. (Reporter Wu Yuxin, The Paper)