Recently, MINISO LAND Chengdu East Suburb Memory Store officially opened. This is the world’s first MINISO LAND that deeply integrates urban culture and tourism scenarios. It is also the 100th garden-format store of Miniso in China. The store offers more than 5,000 SKUs, and IP products account for over 80%. On the day of opening, Miniso Originals simultaneously launched globally for the first time the original artist IP “CHOUCHOU.”

Ye Guofu, founder of the Miniso Group, Chairman of the Board and Chief Executive Officer, said that the core goal of MINISO LAND is to create a city destination that young people are willing to make a special trip to. It aims to ensure that IP truly becomes integrated into culture-and-tourism scenarios and becomes part of the city’s culture. This is an important direction for Miniso Originals to continue exploring and making efforts in the future. (Reporter Wu Yuxin, The Paper)