#AirdropGuide
One of the main reasons for using airdrop is the relatively recently introduced restrictions on ICO promotion, which turned out to be painful. Companies launching token sales can no longer use Facebook or Google to promote their projects (although FB appears to allow these types of ads again). Therefore, the best way to promote a product turned out to be an airdrop.
There are many reasons why ICOs give out tokens for free, and these are the main ones.
Popularization: delivering tokens to as many wallets and people as possible to create a solid base of active users who will become real customers. Widespread token distribution is becoming an important point as many projects deliberately pursue the network effect.
Increase user awareness: Typically, material interest in a particular token is most actively formed after the token is listed on an exchange.
Obtaining capital: financing of future developments and expansion of the project.
