The CEO of BLUM confirmed that user activity plays a key role in determining who is eligible for the additional distribution of digital currencies (Airdrop). He explained that the company relies on analyzing user interaction with the platform to determine the additional rewards. This move aims to encourage more activity and participation in the company’s ecosystem, which enhances user loyalty and contributes to the growth of the digital community.
The CEO noted that this strategy reflects BLUM’s commitment to incentivizing active users, making rewards fairer and linked to the level of engagement with the platform.
