Investing In The Metaverse: Crypto, Stocks, Gaming & Land


Main takeaways 

  • As mainstream adoption of the metaverse grows, so do the use cases and profit opportunities. 

  • With Binance, buying and selling metaverse tokens and digital assets is simple and straightforward.

  • In this article we’ll walk you through reasons to consider investing in the metaverse and how to get started in two easy steps.

A new realm of investment possibilities opened up following the accelerated growth of metaverse in the past 18 months. 

The metaverse is evolving from a science fiction dream into a reality with endless possibilities. With major tech giants and well-known brands announcing their plans to leap into virtual reality, the metaverse expansion into the mainstream is hard to miss. For instance, Disney recently just announced a patent for metaverse technology for theme parks that would track visitors while projecting personalized 3D images for them. This increase in adoption opens new potential revenue opportunities for investors, gamers, digital creators, collectors, and developers alike. So let’s take a closer look and explore why you should get involved!

Can’t wait to get started? Binance is home to the world’s largest global cryptocurrency exchange by trading volume and user base, and offers a wide selection of metaverse tokens for users to add to their portfolio. Sign up for a Binance account to begin your metaverse investment journey.

What Are The Investment Opportunities In The Metaverse?

Whether you are a crypto investor, gamer, NFT creator or collector, there are a few different ways in which you can directly invest in the metaverse.  Below we’ve outlined four ways. 

1. Metaverse Tokens

Metaverse tokens are virtual currencies used to make digital transactions within the metaverse. Since they are built on the blockchain, transactions on underlying networks are secure and near-instant.

Metaverse tokens have a wide array of use cases. Besides holding or trading the tokens for other crypto or fiat currencies, metaverse tokens are a key driver to powering the metaverse economy as well as unlocking access to multiple services and applications. Below are various ways you can use metaverse tokens:

  • Facilitate Transactions: You’ll typically need native metaverse tokens to start buying, selling or creating in the metaverse environment.

  • Gaming: Buy in-game assets or use them as a starting pool to participate in play-to-earn NFT games.

  • Virtual Land & Digital Assets: Purchase virtual land, which you can rent or sell, buy clothing for virtual avatars or unlock entry into an exclusive community. 

  • Voting Rights: Certain metaverse tokens allow holders to vote on essential project decisions, such as where money should be invested or which new features to release first. 

As the value of digital assets or metaverse projects rises, their associated tokens' value will follow suit. And for risk-averse crypto investors, investing in native metaverse tokens may be a more suitable option. With so many use cases available, and growing in number, there are plenty of ways interested investors can start investing with metaverse tokens. 

2. Metaverse Stocks

If you are a retail investor, you can check out publicly traded companies whose business models are tied to the metaverse. Some notable examples include Meta, Microsoft, Roblox, Unity, Nvidia and Cloudflare

3. In-Game NFTs

There are two ways to invest when it comes to gaming in the metaverse.

1. Using in-game assets to play-to-earn

More and more NFT games are adopting the Play-to-Earn model, where players battle against one another to earn in-game rewards or cryptocurrencies. For example, in the popular game Axie Infinity, players can go into Adventure Mode or battle in the Arena to earn Smooth Love Potions (SLP) – an in-game reward that players can use for breeding new Axies or for trading cryptocurrency on crypto exchanges like Binance. 

However, keep in mind that not all NFT-based games use a play-to-earn system, and many are simply designed for entertainment purposes with no monetization options.

2. Buying & selling in-game assets

Most NFT-based games let their users buy, sell and trade NFT collectibles on gaming marketplaces or marketplaces such as our NFT Marketplace. In-game NFTs can include crafted weapons, cosmetic items, and power-up potions. 

To get started, you can purchase exclusive in-game items from Binance NFT’s weekly IGO launches. 

4. Virtual Land

The Sandbox and Decentraland are the big players in the virtual land scene, and they have already begun selling digital real estate in NFTs in their respective metaverse ecosystems. 

Much like the real estate in the real world, once the virtual real estate is purchased, the owner of the metaverse land NFT can rent, sell or build on their digital property. Virtual land is a fairly new addition to the metaverse ecosystem, and as much as it is highly promising, it also comes with risks. So don't forget to DYOR. 

The Top 5 Metaverse Tokens Available On Binance

Metaverse tokens have been gaining more traction in the recent months, and it doesn’t look like they’re going to slow down. Below we’ve listed the most popular metaverse tokens listed on the Binance exchange:

  1. Decentraland (MANA), at a price of $2.79 and $5,111.60 million market cap

  2. The Sandbox (SAND), at a price of $3.33 and $3,757.31 million market cap

  3. Axie Infinity (AXS), at a price of $55.87 and $3,402.90 million market cap

  4. Illuvium (ILV), at a price of $598.26 and $384.61 million market cap

  5. Vulcan Forged PYR (PYR), at a price of $11.80 and $281.99 million market cap

* These prices are based on the opening price on 2 March 2022 on the Binance exchange. 

* This list is ranked according to market cap and does not constitute a recommendation or endorsement by Binance to buy or sell any currency.

How Can I Get Started? 

No matter which investment method you choose, you need to first purchase crypto to get started. The crypto you choose to buy can be the native token of the project or crypto that allows you to transact on the respective metaverse platform. For example, if you want to buy land in Decentraland, you have to purchase it using the MANA cryptocurrency. Likewise, to buy axies in Axie Infinity, you will need to purchase AXS tokens. 

If you are looking to buy in-game items on Binance NFT, you will first need to purchase BNB, BUSD, or ETH to make transactions on our NFT platform. Looking to buy metaverse tokens to HODL or trade? You can do so on Binance exchange, home to over 100 cryptocurrencies.

Buy Your Crypto in 2 Steps

Step 1: Make a fiat deposit via an e-wallet transfer or bank transfer on Binance. Be sure to check the available fiat channels for desired currencies. See in-depth guide on “How to Deposit USD via SWIFT

Optional: Convert the fiat currencies to BUSD or USDT so that you can trade a greater variety of tokens.

Step 2: Purchase NFT Tokens through a user wallet purchase or directly with credit/debit card.


Naturally, as more brands and major tech giants begin to recognize the viability and potential of metaverses, the more the existing ecosystem will grow, and the use cases of digital assets such as NFTs will increase. What's more, investing in the metaverse is also not limited to only trading or holding onto the tokens. Users can also find various ways to interact with the metaverse, such as buying NFT avatars, playing games, and much more.

Seeing as the metaverse is still evolving, it’s important that users always DYOR before making a purchase or investing in the digital assets they are interested in.

Ready To Kickstart Your Cryptocurrency Journey With Binance?

Get started by signing up for a account or download the Binance crypto trading app. Next, verify your account. Once you’ve verified your account, there are three main ways to buy cryptocurrencies on Binance using cash: you can buy crypto with cash from Binance via bank transfer, card channels or e-wallets options.  

Buy BUSD, BNB and cryptocurrencies with a Debit Card, Credit Card, or via Bank Transfer

Linking your debit card, credit card, or bank account (available in many regions) is one of the easiest ways to buy bitcoin and more than 100+ cryptocurrencies.  

Disclaimer: Cryptocurrency investment is subject to high market risk. Binance is not responsible for any of your trading losses. The opinions and statements made above should not be considered financial advice.

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