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Binance to Build a New NFT Platform with Vogue Singapore Publisher Media Publishares and VIDY


Binance will power the underlying technology for a new NFT platform catering to the fashion, arts, and music industries, in partnership with Media Publishares, publisher of Vogue, Esquire, Robb Report and Buro in Singapore, and VIDY, a blockchain-powered digital advertising company.

Based on our experience in building the world’s largest cryptocurrency platform, we provide Media Publishares and VIDY with essential expertise in creating an innovative and dynamic NFT marketplace. 

“As a leader in the blockchain industry, Binance is always dedicated to exploring innovative blockchain applications with other industry leaders,” says Helen Hai, head of Binance NFT. “We are excited to partner with the publishers of leading magazines such as Vogue Singapore as well as innovative companies such as VIDY. Together, I am confident we can build a platform that will unlock the imagination of art and technology, maximise the value of creativity, and accelerate growth of the fashion industry.”

“Media Publishares has been ahead of the curve with its innovative approach to storytelling as led by our anchor titles Vogue, Esquire, Robb Report, and Buro Singapore,” says Michael von Schlippe, President of Media Publishares. “We look forward to collaborations with creatives and leaders in the blockchain space, such as Binance, who share the same values as us in establishing an NFT platform for the creative community”. 

Media Publishares is a Singapore-based media company that specializes in digital communication, luxury print publishing, and events across Southeast Asia. It operates in Singapore, Malaysia, Vietnam, Thailand, and the Philippines, operating anchor brands such as Buro, Esquire, Robb Report, Luxury Guide and Vogue Singapore.

VIDY incorporates blockchain technology into its products to allow a decentralised reward economy to exist seamlessly across its publishing partners. Today, VIDY’s technology is used by over 70 global media publishers, such as the likes of CNN Indonesia, CNBC Indonesia, Vogue Singapore, Esquire Singapore among many others, with over 10 billion monthly page views of inventory and a user exposure of over 150 million monthly.