NFT marketing for artists catered to meet their needs and reach the intended audience is helpful for creators of all scales.

NFT Marketing for Artists

The NFT world has evolved over the years, with several industries getting never-seen-before benefits. Creative art is one such industry that was boosted by the arrival of NFTs into the scene. In fact, it would only be justice to say that the NFT boom in 2021 was mainly fueled by digital artists, as their creative works sold for thousands and millions of dollars. Why? Besides creativity, tailored promotions to attract the target audiences have led to success for NFT artists. This blog will focus more on promotional aspects that artists can utilize in 2023 to gain fans and collectors.

The Significance of NFT Marketing for Artists

With the NFT space being relatively new, most artists need help to sell their digital art forms. One reason for this is that most small-time artists mint their NFTs and list them on an open NFT marketplace, where gaining visibility will be challenging. For established artists, though, the challenge is different — competition from fellow creators.

NFT marketing for artists catered to meet their needs and reach the intended audience is helpful for creators of all scales. As the NFT market is reviving after a bearish season, it will be ideal for an artist to showcase their talent in different ways to gain recognition and remuneration.

Advertising Strategies to Utilize as an Artist in 2023

Have a USP

Just like any other item, having a unique selling point (USP) can increase the chances of an artist’s work being sold faster for high prices. Perks can range from offers, utilities, and real-world meetups, to providing royalties for the first buyer. Deciding and utilizing the USP wisely depends greatly on strategizing for the long term. The success of this strategy depends on the artist’s social media presence and profile curation.

Never Miss Public Relations

The growth in the popularity of NFTs on the internet has been partly due to media outlets’ portrayal of the space. Having a good rapport with the public relations team of leading Web3 and Web2 media ventures can help artists feature on these portals. Such features can help to gain reach, increase their popularity, and hence floor prices for their works. Tapping on famous Web3 communities professionally can be helpful too.

The Power of Web3-specific Newsletters

The rise of emailing as an “outreach” culture has been mainly due to newsletters. The NFT space has been quick to use them to full advantage, as several newsletters have grown prominent in the space. Artists can use them to promote their artworks to reach a broader community. The process to get in touch with these providers varies with newsletters, although it all begins with pitching their artwork via email.

Strengthen Social Media Presence

Social media platforms such as Twitter, Facebook, Instagram, and LinkedIn have grown over the years, and NFT artists should take advantage of promotions on these. By framing campaigns for individual social networks (yes, each one works differently), an artist can have increased reach to help build their community following. These communities can, in turn, serve as passive marketers for the artist’s works through sharing, commenting, and liking them online.

Tap on Hashtags

Talking about marketing on social media, we cannot ignore the power of hashtags. Artists using hashtags relating to NFTs and art can have increased impressions. Using these can help immensely in reaching digital art collectors who typically follow such hashtags. The below image shows the trending and most-used hashtags related to NFTs in 2023.

Additionally, domain-specific tags such as,

#nft, #nftart, #nftartist, #nftarts, #nftartwork, #nft_collection, #nft_collector, #nftdrop, #nftart_gallery, #nifty_stories, #nft_marketplace, #crypto_artist #nft_photography, #nft_launch, #nft4art, #nft_collectible, #nftgram, and #nftcrypto can be used by artists on their social media posts.

Source: Display Purposes

Source: https://displaypurposes.com/hashtags/hashtag/nfts

The Power of Community Participation

Another primary strategy that makes noise in NFT marketing for artists is community participation. Here, artists should engage in Web3-specific communities that talk about their industry on platforms such as Discord, Telegram, and Reddit. Engaging in smart and creative ways can often make an artist’s name appear on people’s screens, resulting in huge reach and gains. It is important for artists not to blatantly self-promote but to engage and promote passively.

Use Paid Ad Campaigns

The emergence of search engines and social media has opened new pathways for NFT artists to advertise their artworks. Additionally, they can use paid advertising services offered by the providers behind these applications to maximize their reach online. Campaigns based on PPC (Pay-Per-Click) and PPI (Pay-Per-Impression) can be used for better results and higher engagement. There are even Web3-specific browsers and ad networks that artists can use for paid promotions.

Final Thoughts

We have seen here the top tactics used in NFT marketing for artists that will provide great results in 2023. At first sight, all of these could sound doable by oneself. Yes, it is possible, although considerable hard work and consistent efforts are required. Doing so might interfere with an artist’s own work — create art, and an experienced NFT marketing services provider could be helpful. As an NFT artist, you can have the luxury of refining your artwork to bring out the best while proficient marketers will promote your behalf. You might be required to feature, at times, to build trust in your community to succeed in the long term. The below quote from the popular media personality and NFT advocate Paris Hilton summarizes how artists could fare better with NFTs.

“I see NFTs as a way to innovate, empower others, and push the boundaries of how artists interact with their fans.”

Decoding NFT Marketing for Artists in 2023! was originally published in CryptoStars on Medium, where people are continuing the conversation by highlighting and responding to this story.