luxuryautos

The Quiet Strength That Keeps #Ferrari Ahead of the Pack 👇

Ferrari delivered another solid update, with revenue rising 7% to €1.9 billion and EBITDA climbing 12% to €753 million at a 39.7% margin. The company also modestly raised full-year guidance, lifting net revenue expectations to €7.65 billion and adjusted EBITDA to €3.0 billion. Shares rose 3.91% to $418.63.


The reaction underscores continued confidence in Ferrari’s ultra-wealthy customer base, which shows little hesitation even as broader luxury demand faces questions.

High profitability remains a clear differentiator within the auto sector. Investors will now watch order books, pricing power, and personalization demand for signs that this resilience can extend further.

$RACE.US #CoinVahini #Ferrari #LuxuryAutos #EarningsSeason

Ferrari shares fell sharply after Luce’s debut as the market remained unconvinced by the brand’s first electric turning point

📌 Ferrari has unveiled Luce, its first fully electric model and also the first five-seat car in the company’s history, marking a major shift from its traditional combustion-engine supercar image. The model is priced at around EUR 550,000, offers high-performance acceleration, and is expected to begin deliveries in Q4 2026.

💡 What drew market attention was not only the technology, but also how clearly Luce differs from Ferrari’s familiar brand identity. Its five-seat layout, minimalist design, and lack of the signature engine sound raised concerns among some investors that the brand could become diluted as it moves deeper into electrification.

⚠️ Ferrari shares dropped sharply during the Milan session, at one point losing nearly 8% before trimming part of the decline. The reaction shows that the market is viewing Luce not merely as a new model, but as a test of whether Ferrari can maintain its premium valuation during the auto industry’s technology transition.

🔎 The broader backdrop is also challenging, as demand for high-end electric vehicles has been slowing while several other luxury automakers have become more cautious with their EV plans. For Ferrari, the pressure is not just to sell Luce, but to prove that an electric driving experience can still feel distinctive enough to justify a super-luxury price tag.

✅ In the short term, Ferrari shares may remain volatile as investors wait for real order signals. If Luce is well received by new customer groups, the initial negative reaction could ease; if sales are weak, brand-risk concerns may become a larger issue.

#LuxuryAutos $FET $RAY $RVN