Michael Saylor’s Strategy just sold another 1,690 BTC for roughly $108.6 million.
And this isn’t a one-off anymore.
Between August 3 and August 9, Strategy sold those BTC at an average price of $64,262, then used the entire $108.6 million to buy back 1.15 million STRC preferred shares. This is now the second consecutive week we’ve seen Strategy sell Bitcoin.
When I first saw the headline, my immediate reaction was basically: Wait, Saylor is actually selling again?
Because for years, the entire Strategy thesis was built around one simple idea: Sell everything else. Buy Bitcoin. Never sell the Bitcoin.
That part has clearly changed.
But I don’t think the right way to interpret this is simply, “Saylor is bearish on Bitcoin.” That’s too easy.
Strategy officially changed its capital strategy in June when it introduced its Digital Credit Capital Framework. The company now has authorization to monetize up to $1.25 billion of BTC when needed to build its dollar reserve, fund preferred dividends and interest, or repurchase securities. Strategy described the shift as moving toward more active capital management.
And that’s exactly what we’re seeing now.
Strategy sold $108.6 million of Bitcoin and immediately recycled that money into STRC.
So this isn’t really “Bitcoin in, dollars out.”
It’s more like Bitcoin → liquidity → strengthen the capital structure.
That’s an important distinction.
Strategy still owns an absolutely ridiculous amount of Bitcoin. After this latest sale, the company holds 840,447 BTC, acquired for roughly $63.36 billion, at an average cost of about $75,385 per BTC. At Bitcoin prices around $65K, that means the company’s average position is currently underwater.
And here’s where things get interesting.
Strategy has now sold roughly 6,900+ BTC during 2026 for approximately $432 million. That sounds massive until you put it against the size of the treasury.
We’re talking about less than 1% of its Bitcoin holdings.
So I’m not looking at this and thinking Saylor has suddenly abandoned Bitcoin.
I’m looking at it as a company that has discovered something very important about its own financial machine: Bitcoin is an asset, but the preferred-stock structure creates obligations that have to be funded in dollars.
That’s where STRC comes into the picture.
Strategy has around $1.76 billion in annual preferred dividend and interest obligations, according to reporting around its new framework. The company has been building its dollar reserve specifically to make sure those obligations can be covered without being forced into ugly decisions during a Bitcoin crash.
And the reserve is getting big.
Strategy said it raised about $653.1 million through MSTR common-stock sales during the latest week, pushing its USD reserve to roughly $4.65 billion. That’s more than twice the amount it just raised from selling BTC.
That tells me something.
The Bitcoin sales aren’t currently the main source of Strategy’s liquidity. They’re one tool in a much bigger capital-management strategy.
And honestly, that’s probably healthier than pretending Bitcoin can never be touched under any circumstances.
But there is still a problem. Strategy is selling Bitcoin while BTC is below its average acquisition price.
That’s not exactly a flex.
It means the company is effectively monetizing part of its Bitcoin position at a loss relative to its average cost basis, while using the proceeds to stabilize another part of the balance sheet. That doesn’t make the strategy broken, but it does show how complicated the Saylor machine has become.
The market is watching this closely because Strategy isn’t just another corporate Bitcoin holder.
It has become one of the biggest sources of leveraged Bitcoin exposure in traditional markets.
If Bitcoin rallies, MSTR can benefit massively.
But when BTC struggles, the pressure doesn’t just hit Bitcoin.
It hits MSTR.
It hits the preferred stocks.
It hits the company’s ability to raise capital.
And suddenly that famous “buy Bitcoin forever” machine needs liquidity.
That’s the part I think the market is slowly beginning to understand.
So am I bearish because Strategy sold another $108.6 million of BTC?
No.
But I am paying attention.
If these sales keep accelerating, if the company starts selling much larger portions of its treasury, or if Bitcoin falls far enough that Strategy’s financing model starts getting seriously stressed, then the story changes.
Right now, though, the numbers tell a different story.
Strategy still owns 840,447 BTC.
It just raised another $653 million through MSTR.
Its dollar reserve has climbed to around $4.65 billion.
And the latest Bitcoin sale was used to buy back STRC rather than simply disappear into the company’s expenses.
So my takeaway is pretty simple.
Saylor isn’t throwing in the towel on Bitcoin. He’s learning that even the biggest Bitcoin bull on Wall Street needs a cash-management strategy.
The interesting question now isn’t “Will Strategy ever sell Bitcoin again?”
We already have the answer.
The real question is:
How much BTC will Strategy be willing to sell if Bitcoin enters another serious downturn?
That’s the number I’m watching.
#BTC走势分析 #BTC