I used to keep my goal written on a card, tucked inside a plastic sleeve. At the time, I didn’t understand the science behind it, but now I do.
When you write down your goal, you’re essentially painting a picture in your mind using words. That mental image gets planted—impregnated—into the cells of your brain. Then, when you touch that goal card, it activates your sense of touch, which sends a signal to your brain and reactivates that mental image. In that moment, your goal flashes onto the screen of your mind.
I didn’t know any of this back then. Someone just told me to write my goal on a card—so I did. I put it in my pocket and started reading it every day. At first, I treated it like a joke. But something changed: I started to think about earning money.
You might ask, weren’t you thinking about money before? No, I wasn’t. I was thinking about debt. I was always in debt, and I simply accepted whatever I was paid. My thoughts were filled with the struggle of trying to get out of debt.
But here’s something important I learned: If your goal is to get out of debt, you’ll probably stay in debt. Why? Because that’s what you’re constantly thinking about—debt.
Once I shifted my thinking—from escaping debt to earning money—things started to change.