Coinbase walked back one of its biggest product bets on September 10, 2026. Back in July 2025, they took Coinbase Wallet and turned it into something called the Base App. Not just a wallet anymore, but a full "everything app" trading, a social feed, creator monetization, messaging, mini-apps, payments, identity, all in one product. That's now over. The Base App is Coinbase Wallet again. So what actually happened? CEO Brian Armstrong basically admitted it back in March. The social side "didn't quite work." His words. Makes sense when you think about it. People already knew what Coinbase Wallet was for. Hold your crypto, connect to DeFi, trade onchain. Simple. Then Coinbase asked those same users to see it as a social network too, competing for attention against X, Instagram, TikTok, Discord. That's a fight a wallet was never built to win. Creator coins didn't help either. Base pushed hard on creator tokens through 2025. Creators monetize their audience directly onchain, sounds great on paper. In practice a lot of them behaved like pure speculation, spiking on attention then crashing right after. Trading kept doing what trading does. People showed up and used it. What's changing now Coinbase isn't shutting anything down. They're splitting two things that got tangled together. Base becomes the blockchain and infrastructure layer. Jesse Pollak says it's already leading onchain spot trading for BTC and ETH, with DeFi TVL at an all-time high of $5.7 billion. Coinbase Wallet becomes the self-custodial trading app on top of that infrastructure, expanding into memecoins, perpetual futures, prediction markets, and tokenized stocks, across more than ten blockchain networks. Coinbase's Head of Wallet Product called it a "test kitchen" for assets before they're ready for the main exchange. What about the $BASE token? Still coming, still no date. Pollak first floated the idea back in September 2025 at the BaseCamp conference, calling it "very early." A month later he shut down speculation about a quick launch, saying flatly it wouldn't happen in 2025. Since then, Base has moved forward on other fronts, including tokenized stocks that Pollak called "imminent" back in July, but that's a different product from the actual network token. As of the September rebrand, there's still no confirmed launch window for $BASE. JPMorgan analysts have floated a potential valuation as high as $30–34 billion for it based on institutional interest, but until Coinbase actually ships it, that's a projection, not a fact. Why this matters This isn't really a story about a rebrand. It's a story about what people actually want from a crypto wallet. Coinbase tried to convince users their wallet should double as a social network. Users didn't buy it, they kept showing up to trade and nothing else. So Coinbase followed the signal instead of forcing the vision. Base stays infrastructure, the wallet goes back to one job. The bigger prize, the actual $BASE token, is still on the table. Just not here yet. #Base
HYPE just hit $95. Here's what's actually going on.
Everyone's calling this a pump but It's not. On September 21, HYPE hit its third all-time high in a week, touching roughly $96 — up about 16% in seven days, outpacing Bitcoin and Ethereum's much flatter moves over the same stretch. But the price isn't the story. The business behind it is. Hyperliquid runs a decentralized exchange for perpetual futures, built on its own blockchain instead of piggybacking on Ethereum or Solana. That's why it's fast and cheap to trade on. Here's what I actually care about: At its peak, it's controlled as much as ~80% of all decentralized perp trading volume (currently sitting closer to 44-58% as competition has picked up). It's made over $1 billion in real trading fees, not from printing new tokens. 292,000 people used it in a single month, an all-time high. And when they launched lending on Sept 18, people borrowed $269 million in the first 24 hours. You can't fake 292,000 monthly users — that takes real product. No VC money went into this. No private sale where insiders got in cheap. When it launched, roughly 31% of total supply went straight to users via airdrop. Most tokens crash when VCs dump their bags later. HYPE doesn't have that problem. And here's the part most people miss: Hyperliquid uses its own revenue to buy back HYPE from the market. Over $1 billion bought back so far. Same logic as a company buying back its own stock. Fewer tokens, same business, more value per token left. Now the risks, because I'm not here to sell a dream: There's still supply left to unlock, which is real dilution risk. It's a leverage platform, so liquidations get ugly when markets crash. Competitors like Aster are growing, and Hyperliquid's dominance has already come down meaningfully from its 2025 peak. And US crypto regulation is still stuck in the Senate the CLARITY Act's cloture vote failed 49-50 on September 15. I'm not saying buy it. I'm not saying don't. What I'm saying is this isn't just another chart pumping because X is excited. There's real revenue here. Real buybacks. Real user growth, not just price. Is $95 the top or a stop on the way to $100+? Nobody knows. But the numbers behind it aren't a story someone made up.