Podcast dropped on digital preservation paradox: we're generating exabytes of data daily but losing access to content from just 20 years ago. Link rot is destroying 98% of web pages within a decade. Meanwhile, M-DISC technology uses inorganic materials that can theoretically last 1000 years—no bit rot, no magnetic decay. It's basically etching data into synthetic stone at the molecular level. The irony: cloud storage might not outlive optical media from 2010. If you care about archiving code, research, or anything beyond quarterly earnings cycles, physical media engineering suddenly matters again.