In recent years, vertical screen short dramas have become popular on short video platforms and have become a money-making tool. This year, users' interest has shifted to supporting roles, and the short drama industry has gradually become formalized.

Recently, Web3 has also ushered in a short drama trend. On May 22, the first Web3 native short drama "Rebirth: I am a Big Boss in the Currency Circle" was launched on the Huobi Live platform. Previously, "Back to the Future: I am the King of Bitcoin" on the BitRealms platform was launched on April 26. Both dramas adopt the refreshing form of rebirth and counterattack, presenting the history of blockchain in a humorous way.

The reason why Web3 short dramas are only now popular is, on the one hand, the niche nature of the encryption field, and on the other hand, the challenge of the profit model. Traditional short dramas mainly rely on membership subscriptions and advertising revenue, while Web3 short dramas explore the "Watch to Earn" model. For example, "Back to the Future: I am the King of Bitcoin" drops tokens IBOSS by watching short dramas, and cooperates with the Web3 short video social application Whistle. Although the initial income is limited, it provides possibilities for long-term development.

The core of the profit model lies in advertising revenue and token liquidity. BitRealms earns revenue through project advertising and customized content services, while "Reborn as a Big Boss in the Cryptocurrency Circle" relies on the cooperation between Audemars Piguet and Huobi Platform, and attracting traffic is its core purpose.

Overall, the current profit model of Web3 short dramas is relatively fragile, and it is necessary to improve its self-sustaining ability to maintain long-term operations. In the case of more restrictions on Web3, short dramas must either return to Web2 traffic or form a closed ecosystem with token appreciation as the core. The producers of both short dramas use short dramas as a starting point and are committed to ecological development, but challenges still exist.