The key markets for web3 gaming or GameFi are the Philippines, Nigeria, Pakistan, Singapore, Vietnam, South Korea, Hong Kong, China and the United Arab Emirates (UAE) – these 9 countries have maintained their ranking among the top 15 most interested in web3 gaming-related search terms, for 3 consecutive years from 2021 to 2023.
The Southeast Asia region has been a key market for GameFi, with Southeast Asian countries dominating the global top 15 rankings in past years. In 2021, there were 5 Southeast Asian representatives among the top 15 countries most interested in web3 gaming, with Indonesia tying in at #15 alongside South Asia’s India.
This increased to 7 Southeast Asian countries in 2022, but only Philippines, Singapore and Vietnam have continued to make the top 15 web3 gaming country ranking in 2023.
The most consistent interest in GameFi has been from the East Asia region. South Korea, Hong Kong and China maintained their positions as the most interested countries in web3 gaming, while other countries in the region did not enter the top 15 ranking.
South Asia is another key regional market for web3 gaming, albeit with less consistency. There were 3 South Asian representatives in the top 15 countries most interested in web3 gaming in 2021, which fell to 1 country in 2022, before increasing to 4 in 2023. Pakistan is the only South Asian country that has continued to have the strongest interest in web3 gaming.
