BLUR, the native token of the BLUR non-fungible token (NFT) platform, surged 22% on Friday after appearing in Binance's conversion feature.
The conversion feature is aimed at Binance retail customers. It allows clients to buy and sell assets without going through a traditional order book.
The token rose from $0.55 to $0.64 after its listing, compounding an bullish trend that has seen its value double in the last week, according to CoinMarketCap.
Friday's move comes alongside Bitcoin [BTC] hitting its highest point since May 2022, as the broader cryptocurrency market continues its Rally.
BLUR has performed particularly well following the release of Blast, a layer 2 network developed by the same people who built BLUR.
After launching earlier this week, Blast has received over $400 million in deposits and will airdrop in May.
Trading volume in BLUR trading pairs barely hits $1 billion in the last 24 hours as speculators try to cash in on the hype surrounding Blast.
Blast has received criticism from some parts of the crypto community for its referral scheme, which some say resembles a pyramid scheme.
Read more: NFT Marketplace BLUR launches Blend, a peer-to-peer lending platform