Author: The Devil Says Blockchain
In the past 12 months, searches related to Web3 have continued to rise, giving rise to more diverse ways of interacting. Traffic-Fi, as a new way of interacting based on blockchain technology, is different from the Web2 era and is bringing people together in an unprecedented way and creating new opportunities for cooperation in the cryptocurrency field.
What is Traffic-Fi?
Traffic-Fi is the fusion of social media and Web3.
This is an emerging model that focuses on connecting user data to the chain. It can effectively monetize the value of traffic created by user data and activities, and help users create and better realize revenue opportunities through independent traffic.
In the Web2 world, the number of users of Youtube and WhatsApp exceeds 2 billion, WeChat and TikTok exceed 1 billion, and the number of global users of Facebook exceeds 2 billion. Therefore, it is not difficult to foresee that traffic will be king in the future Web3 world, and applications that can guide Web2 traffic to the Web3 field and handle such huge traffic will achieve outstanding performance in the future.
At the same time, we have enough reason to expect that future Web3 social applications will help the influx of traffic users establish more extensive connections and ultimately form a unique scale effect.
What sparked the concept of Traffic-Fi?
Throughout the 21st century, Web2 companies have almost monopolized the online field, and there are many problems, including data manipulation and unfair value distribution. In the traditional Web2 field, top platforms such as Youtube and TikTok have mastered a large amount of user portraits and behavior data. While these accumulated data capture commercial value for companies, they also bring a huge centralized black box to Internet users. As the most important contributors to the Internet ecosystem, users only get bombarded with advertisements and attention cages built by algorithms.
The profit distribution model in Web2 is like a pyramid, where the platform at the top gets the vast majority of the profits, and then distributes them down layer by layer. Social users at the bottom, while not only cannot obtain value, but are also forced to watch commercials and participate in some unequal activities without their subjective awareness.
In essence, in the traditional Web2 Internet, most of the value is centrally controlled. Therefore, the emergence of Traffic-Fi is to return value to the user group and allow value to flow fairly and transparently among various groups.
How does Traffic-Fi empower social networks?
In the new Web3 context, Traffic-Fi has given a new definition to social networks. The most intuitive feeling it brings to users is that all behaviors and data in social networks, as well as the influence generated in the process, can be valued, and the effective realization of such value will be directly distributed to the corresponding users.
This means that social users can easily monetize their traffic in Web3 through Traffic-Fi.
For example, Web3 social users can earn money by watching ads, or they can voluntarily choose the type of ads or not watch ads. In this way, users can make profits from online activities, and merchants can also deliver ads to more interested users. All participants can enjoy a fairer distribution of value, that is, everyone can get the value that matches their efforts, forming a sustainable business closed loop.
According to this logic, Traffic-Fi will bring three major changes to the social network economy:
Through independent mechanisms such as tokenization and smart contracts, data ownership can be more fairly distributed and behavioral data can be valued;
Users begin to have the opportunity to earn rewards and own a portion of the value of the Internet;
Autonomy lies with the user, not the platform.
Of course, it should be noted that the starting point of Traffic-Fi is not to grab traffic, but to abandon the competition for user attention, equate user attention with on-chain value, distribute it with users at the center, generate new application scenarios, bring better benefits, and ultimately promote the long-term development of the Web3 social network ecosystem.
in conclusion
Traffic-Fi is still in its infancy, but some initiatives have shown great potential to attract users. As Web3 practitioners, the only thing we can do is to bring Web3 services to every corner of the world and to every aspect of everyone's life through continuous construction and improvement, so that this time can come sooner.
All in all, Traffic-Fi can have a positive impact on the way users interact on social media and bring a DeFi-like craze to the industry. It has the potential to become a new wave of building highly interactive decentralized platforms.
