According to Cointelegraph: BlackRock, the world's largest asset manager, has taken a restrained approach to advertising its recently launched Bitcoin exchange-traded fund (ETF), referring to Bitcoin as "progress". This media campaign supports the IBIT fund, aptly named for its focus on Bitcoin.
The minimalist advertising displays a runway and an airplane silhouette, expressing "Bitcoin ETFs have landed. Get your share of progress." Despite its simplicity, industry watchers have found the strategy effective. Bloomberg Intelligence ETF analyst, Eric Balchunas, describes it as occupying the "sweet spot between boring legacy fund and 'hey fellow kids' type stuff."
Since its launch, BlackRock's IBIT fund has already attracted $5.3 billion in inflows, according to Farside. The company's first ETF advertisement, released on January 11, was carefully aimed at the affluent "boomer" market.
While BlackRock's approach is seemingly understated, numerous fund providers have recently stepped up their ad campaigns since Google's decision to allow crypto advertisements earlier this month. The advertisement sphere for Bitcoin ETFs has indeed been competitive since Bitwise introduced its first advertisement in mid-December 2022 featuring actor Jonathan Goldsmith.
This news comes in tandem with whistleblower Edward Snowden's recent comments referring to Bitcoin as a revolutionary monetary advancement.
