As market competition intensifies, exchanges that can quickly capture market hotspots and launch popular meme coins in a timely manner are becoming the first choice for investors.
When the crypto market was caught in a liquidity depletion crisis, the meme project, as a natural traffic reservoir, became the source of users for many crypto exchanges. Many exchanges continued to release friendly measures for users in the meme track to attract users to join.
According to Coingecko data, the current market size of the entire meme coin is $53 billion, accounting for about 2.3% of the cryptocurrency market value, and 19 of the top 200 cryptocurrencies by market value are meme coins. This expanding market share has transformed meme coins from a "joke bet" to a serious investment option.
In the primary market, Pump.fun has created about 2.3 million meme coins since its launch in January 2024. Statistics show that only 3% of users in the primary market can earn more than $1,000 in profits, and only 0.0028% of users have achieved $1 million in "To The Moon".
Crypto builders and VCs, as market trendsetters, are also paying close attention to memes. Among them, crypto fund Mechanism Capital has said that it has completed its meme coin position, and Pantera Capital partner Paul Veradittakit wrote a summary that "Meme coins are the Trojan horse of cryptocurrencies." It is worth noting that Zhu Su, co-founder of Three Arrows Capital, posted on social media that "institutional allocation of Meme coins is likely to be a Q4 story"; Dark Horse Venture Capital and market maker DWF Ventures once posted on the X platform that "Meme coins will become the new GTM strategy for many ecosystems and projects." A DWF Labs partner once revealed to the public: "We are in contact with some meme coin projects and are willing to deploy funds to promote their growth."
Obviously, for meme users in the crypto market, if they focus on the primary market, the "drop in the ocean" investment method seems not worth looking forward to, and the currency screening and investment mechanism that consumes a lot of personal energy will not bring them a high rate of return. Therefore, focusing on the secondary market and enjoying the fruits of their labor through the exchange's meme coin screening mechanism to obtain stable returns has become the choice of many meme users.
In this context, many crypto exchanges have spotted the high traffic characteristics of the meme track and have launched favorable policies to compete for the attention of meme coin users. For example, some exchanges have accelerated the online review process for meme coins, provided higher liquidity support, and even issued airdrop rewards and preferential rates to attract users to join.
As market competition intensifies, exchanges that can quickly capture market hot spots and list popular meme coins in a timely manner are becoming the first choice for investors. This is not only to pursue short-term gains with larger increases, but also to occupy an advantageous position in the early stages of the meme coin market. For secondary market users, whether the exchange has efficient project discovery capabilities and stable liquidity is a key factor in determining their trading experience.
Take MOODENG, the most popular meme coin, as an example. According to CoinMarketCap data, the coin has been listed on HTX, Gate.io, KuCoin, MEXC, Bitget, BitMart, LBank and other exchanges. By checking the listing time and opening price of each exchange, the following table can be obtained (the listing time is the order).
As can be seen from the table, LBank launched the currency earlier. In fact, by observing the K-line trend of MOODENG on various exchanges, it is easy to find that the opening prices of most exchanges that did not launch the currency for the first time chose a "rogue" jump. Therefore, for meme coin users, choosing an exchange that launched meme coins for the first time will give their cost price a great advantage.
Take LBank, which was the first to list MOODENG, as an example (data from LBank's official social media), it listed 17 currencies from September 1 to September 23, 14 of which were meme coins, with a gratifying increase. Obviously, when the crypto market fell into a liquidity crisis, meme became a market savior and reappeared the gold rush, showing strong market performance.
Time, growth rate and liquidity have always been the most concerned factors for meme coin users in the secondary market. For meme coins, the growth rate in a short period of time is the key to attracting investors, and whether the exchange can list popular meme coins in the first place has become an important indicator to measure its market competitiveness. Exchanges need to have the ability to quickly discover projects and conduct efficient audits to ensure that they can list popular coins as early as possible, seize market opportunities, and provide users with the best trading opportunities.
Exchanges with a keen sense of projects and quick response mechanisms are usually able to bring significant returns on investment to users in the early stages of meme currency launches, which attracts the attention of a large number of investors. In addition, strong liquidity guarantee is also one of the important factors for users to choose an exchange. Market depth and sufficient liquidity can ensure that users complete transactions at better prices during the transaction process and avoid losses caused by market slippage.
As meme coins become more popular, more and more exchanges have accelerated their layout in this field and launched a series of liquidity guarantee and project support measures to attract more users and project parties to join. This trend has promoted the rapid expansion of the meme coin market and also made the competition among exchanges more intense.
In this context, the market insight and technological advantages of exchanges have become the key to attracting meme projects and users. With the continuous emergence of innovative meme projects, exchanges are not only facing challenges in technology and liquidity management, but are also constantly adjusting their strategies to expand their influence in the meme track. In the future, with the further development of the meme coin market, the relationship between exchanges and meme coin users will become closer, and market activity and trading volume are expected to continue to increase.
