PANews reported on August 15 that CoinDesk cited the New York Post as reporting that the Trump Group, the holding company of former US President Donald Trump's business enterprises, is about to launch a new cryptocurrency plan. Eric Trump, the son of former President Trump and executive vice president of the Trump Group, revealed the upcoming project in an interview with the Washington Post, but refused to disclose any specific details, only saying that the crypto project will be announced publicly after "everything is ready." He hinted that the project may involve "digital real estate," suggesting that people can lend or borrow funds through it.

Eric Trump said: "This project is fair. This is collateral that anyone can get immediately. I don't know if people realize how big a shock this is to the banking and financial industries. He added in the interview that he has a "unique perspective" on "how people can be easily excluded from certain markets" and said that the Trump family "must have suffered its fair share of financial discrimination." In addition, Eric Trump said: "I think at some point, we all want to achieve some form of financial independence and live in a world where we don't have to follow the scripts of the big banks. That day will come soon."

Earlier on August 7, Trump’s son Eric Trump said he had a strong interest in encryption/DeFi and would make a major announcement.