• My Neighbor Alice is a multiplayer builder game, where anyone can buy and own virtual islands, collect and build exciting items and meet new friends. Inspired by successful games such as Animal Crossing, the game combines the best of the two worlds - a fun narrative for regular players who want to enjoy the gameplay experience as well as an ecosystem for players who want to collect and trade Non-Fungible Tokens (NFTs).

  • ALICE is My Neighbor Alice’s native utility token and is used in the following functions:

    • In-game Currency: Purchase assets and special skill sets in the game and in Alice's marketplace.

    • Governance: Participate in the governance process through a Decentralized Autonomous Organization (DAO), and vote on improvement proposals and platform developments (e.g. platform operations and development). Voter incentives will be introduced to encourage voter participation.

    • Staking: Stake ALICE tokens to earn a percentage of platform revenues (e.g. plot sales, asset sales, and transaction fees).

    • Player Incentives: By completing quests in the game, players can earn ALICE tokens. This design is to encourage user participation in the game and to maintain traction.

  • My Neighbor Alice develops its game economy on the blockchain to reward players as they participate in the game and to distribute ownership of the game items.

    • Decentralized ownership through NFT-based assets: Decentralized ownership of in-game assets such as islands, houses, pets, etc.

    • Social features: In-game chat modules allowing players to communicate with people on the same island, and to transfer tokens and assets to friends in the chat. Players can visit each others’ islands and complete group quests together.

    • Marketplace: In-game marketplace allowing users to buy and sell their assets. It provides more liquidity and financial incentives for gamers to purchase and create items in the game.

  • The project has raised 2.2MM USD from two rounds of token sales, where 21.00% of the ALICE token supply has been sold at 0.100 USD/ALICE and 0.80% sold at 0.125 USD/ALICE.

  • The total supply of ALICE is 100,000,000 and the circulating supply when listed on Binance will be 17.40%.

Key Metrics (as of March 11th 2021)



Token Type

ERC-20, BEP-20

Initial Circ. Supply When Listed on Binance

17,400,000 ALICE

Total Token Supply

100,000,000 ALICE

Binance Launchpool Allocation

3,000,000 ALICE

Binance Launchpool Start Date

March 10th 2021

1. What is My Neighbor Alice?

My Neighbor Alice is a multiplayer builder-game where players build their own virtual lands, interact with neighbors, and earn rewards. Inspired by games such as Animal Crossing, the game combines the best of the two worlds - a narrative for regular players who want to enjoy the gameplay experience, and an ecosystem for players who want to collect and trade Non-Fungible Tokens (NFTs).

My Neighbor Alice places the community at the core of its governance process, inviting ALICE token holders to join the DAO — The Community Council. Through the DAO, the project aims to distribute ownership to the community, allowing players to vote and propose important decisions (e.g. game development, NFT approvals, upcoming competitions, etc.). Over time, the members of the Community Council will also manage and distribute the revenues to the team for additional game development.

DeFi elements are integrated within the gaming narrative to incentivize players participation and gameplay. My Neighbor Alice plans to offer collateral-backed NFTs and NFT rentals that will enable players to rent out their NFTs and earn interest.

2. Recent news

3. Token economics and supply

3.1 Token sale data

Token Name


Private Sale Allocation

21,000,000 ALICE

Private Sale Token Price

0.100 USD / ALICE

Private Sale Amount Raised

2,100,000 USD

Public Sale Allocation

800,000 ALICE

Public Sale Token Price

0.125 USD / ALICE

Public Sale Amount Raised

5,000,000 USD

3.2 Token allocation

Token Name



3.00% of the total token supply

Private Sale

21.00% of the total token supply

Public Sale*

0.80% of the total token supply


17.20% of the total token supply

Play To Earn

8.00% of the total token supply


15.00% of the total token supply

Team and Advisors

15.00% of the total token supply


20.00% of the total token supply

*ALICE tokens were sold in a public sale on February 2nd 2021 at a price of 0.125 USD / ALICE. Please click here for more details.

3.3 ALICE token allocation

ALICE token release schedule

4. Community Overview

My Neighbor Alice will focus on community building among gamers, token holders and NFT collectors. The game is currently available for English speaking users, with plans to expand to more geographies.

Current community growth strategies include:
  • Launched early sign up campaigns with more than 50K users participating globally.

  • Launched Farm Animal NFT adoption event on Binance Smart Chain with more than 180 unique addresses, generating over 700,000 USD worth of trading volume.

  • Joined Blockchain Game Alliance and participated in demo day events.

  • Created contents around game design, token utility and player incentives.

  • Partnering with other blockchain projects in community events.

Future growth strategies include:
  • Launch ambassador program for more geographical outreach.

  • Gamer engagement programs through early features release, beta testing and competitions.

  • Launch staking program for users to mint NFTs through staking ALICE tokens.

  • Cross-marketing among existing gamers among Antler Interactive titles and other blockchain games.

  • Create Themed NFTs and islands with other partnered blockchain projects.

  • Launch mobile companion app for user royalty program and access to in-game assets.

5. Community and social channels (as of March 11th 2021)