Measurable Data Token (MDT) aims to provide a decentralized data economy, where data providers and data buyers can exchange data securely and anonymously.
MyMDT is a decentralized application based on Ethereum that allows users to get rewards for sharing anonymous data points. The application has been integrated in the following apps: MailTime, Magic Crystal and Email Messenger.
The project also aims to provide accurate, real-time and actionable consumer insights to businesses via Measurable AI.
The MDT token is an ERC-20 token, used as the medium of payment for data purchases and user reward programs.
1. What is Measurable Data Token (MDT)?
Measurable Data Token (MDT) is an Ethereum-based, decentralized data exchange ecosystem that allows users to monetize and control their own data, while providing data buyers an efficient data trading platform.
MyMDT is a decentralized application that allows users to get rewards for sharing anonymous data points. Users can currently sell their email receipts to data buyers via MyMDT, and get compensated in the MDT token. MyMDT has been integrated in the following apps: MailTime, Magic Crystal and Email Messenger.
For instance, in MailTime, users' anonymously aggregated inbox data will be analyzed, collected and shared with data buyers. Once a user receives an eligible e-receipt, MyMDT will measure the value of the e-receipt data point, and register MDT data rewards through smart contract. Users will be able to claim their data rewards via MyMDT on a weekly basis.
Key metrics (as at June 4th 2020)
700,591,709 MDT (70.06%)
24hr Market Cap
*The circulating supply of 700,591,709 MDT assumes that MDT wins the community vote and gets listed on Binance.
The MDT token is the utility token powering the Measurable Data Token ecosystem, as data buyers are required to pay with the MDT token, and users will be compensated with it.
2. Recent news
May 2020: MyMDT updated its Data Reward System.
April 2020: MDT initiated the Independent App featuring data cashback.
January 2019: MDT's data analytics branch, Measurable AI, acquired alternative data provider, Data.App.
October 2019: MyMDT received the 2019 Hong Kong Retail Innovation Award.
October 2019: MyMDT became open source.
3. Economics and supply
3.1 Token sales data
Seed Sale Price
0.0200 USD / MDT
Seed Sale Date
Seed Sale Allocation
Seed Sale Funds Raised
3.00MM USD (15,000 ETH at 200.00 USD / ETH)
Private Sale Price
0.0320 USD / MDT
Private Sale Date
October - November 2017
Private Sale Allocation
Private Sale Funds Raised
11.20MM USD (46,666.00 ETH at 240.00 USD / ETH)
3.2 Token allocations
15.00% of total token supply
35.00% of total token supply
10.00% of total token supply
24.00% of total token supply
1.00% of total token supply
User Growth Pool
15.00% of total token supply
MDT token allocation
MDT token release schedule
4. Measurable Data Token's community overview
Measurable Data Token will focus its initial community development strategies in China, and will gradually expand to other regions of the world.
Current community growth strategies of Measurable Data Token include:
Conducting marketing campaigns via the MailTime application.
Working with exchanges and partners in joint campaigns such as meetups, seminars, and live-stream presentations.
Partnering with prominent universities such as Nanyang Technological University of Singapore to conduct blockchain hackathons.
Curating newsletters and blogs to raise data reward awareness.
Conducting weekly update regarding developent progress.
Future community growth strategies of Measurable Data Token include:
Launching a series of data reward apps in different data types to gain mainstream adoption.
Launching the MDT Ambassador campaigns.
Working with Measurable AI’s partners to raise awareness of data reward responsibility among corporate users.