The Juventus Fan Token (JUV) is a utility token that gives Juventus Football Club ("Juventus") fans a tokenized share of influence on club decisions using the Socios application and services.
Socios is a blockchain-based fan engagement and rewards platform for sports and entertainment organizations powered by Chiliz.
JUV is a utility token on the Chiliz Chain, a Proof-of-Authority sidechain built on Ethereum, and is mainly used for the following:
Governance: JUV holders can vote via smart-contract on various contract-binding "fan decision" polls published by Juventus.
Rewards: JUV holders can earn rewards from engagements on Socios.
Staking: in the future, JUV can be staked to earn Non-Fungible Token (NFT) rewards.
JUV has a total token supply of 20,000,000, of which 1,315,907 were initially distributed to club fans via a Fan Token Offering. The remaining tokens are held by Juventus and can be acquired by participating in community activities and Binance Launchpool, as well as by purchasing directly on exchanges.
Key metrics (as at December 14th 2020)
BEP-20 and Chiliz Chain
Binance Launchpool Start Date
December 15th 2020
Binance Launchpool Allocation
210,084 JUV (1.05%)
1,315,907 JUV (6.58%)
Total Token Supply*
*The JUV total token supply of 20,000,000 may decrease due to future operational plans of Juventus and the Socios platform (i.e. token burns).
1. What is Juventus Fan Token (JUV)?
The Juventus Fan Token (JUV) is a utility token that gives Juventus fans a tokenized share of influence on club decisions using the Socios application and services. The token serves as a membership key that allows users to compete for exclusive rewards, club recognition, and more.
JUV token holders can vote via smart contract on various "fan decision" polls published by Juventus. Juventus is contractually bound to act according to poll results.
Token holders can interact with the Socios platform (voting on polls, competing in contests and quizzes, connecting/chatting with like-minded users, etc.) and earn rewards, including:
Cashback offers from official online shops.
In-app CHZ bonuses.
Future JUV token utility includes:
Spending JUV tokens to redeem VIP goods and services.
Integrating JUV access in partnered applications/sites.
Staking JUV for NFT rewards.
Pure Collectibles (rare aesthetic assets).
Gamified Utility (NFTs for blockchain-based games).
Real-world Utility (NFTs whose ownership signifies real-world ownership of merchandise, VIP access to stadiums, matchday tickets, etc.).
2. Economics and supply
2.1 Token allocation
JUV has a total token supply of 20,000,000, of which about 1,315,907 were distributed to club fans via a Fan Token Offering. The remaining tokens are held by Juventus and can be acquired by participating in community activities and Binance Launchpool, as well as by purchasing directly on exchanges.
2.2 JUV token release schedule
The JUV tokens held by Juventus has a monthly linear vesting schedule of 8 years, of which 2,500,000 JUV tokens are released per year, starting from April 2020.
3. Juventus Fan Token's community overview
Chiliz, Socios, and Juventus will continue their efforts to promote and embed the JUV tokens in the club's digital marketing strategy, global fan engagement strategy, and e-commerce projects.
Current community growth strategies for the Juventus Fan Token include:
Continuing to develop governance voting polls for token holders.
Constantly engaging with the community on social channels.
Publishing articles relating to the JUV token via mainstream media outlets.
Future community growth strategies for the Juventus Fan Token include:
Staking JUV to acquire exclusive Juventus NFTs.
Integrating JUV in the club’s official applications and online properties.
Leveraging Juventus players to promote the JUV token.
Conducting cross-marketing with existing databases like Ticket Season and fan clubs all over the world, especially in Asia and Latin America.
Launching regular promotions to win matchday tickets, signed jerseys, and exclusive experiences for token holders.
Adding more language support on the Socios platform.
Hosting more crypto-related events with football celebrities.
Community and social channels (as at December 14th 2020)
Chiliz Telegram (English) | 6.8K Members
Chiliz Telegram (Announcement) | 2.6K Members
Chiliz Twitter (English) | 47.4K Followers
Socios Twitter (English) | 75.2K Followers
Juventus Twitter (English) | 8.6MM Followers
Juventus Instagram (English) | 44.9MM Followers
Juventus Facebook (English) | 44.3MM Followers
Juventus Weibo | 3.1MM Followers
Juventus Medium (English)