The AS Roma Fan Token (ASR) is a utility token that gives AS Roma Football Club ("AS Roma") fans a tokenized share of influence on club decisions using the Socios application and services.
Socios is a blockchain-based fan engagement and rewards platform for sports and entertainment organizations powered by Chiliz.
ASR is a utility token on the Chiliz Chain, a Proof-of-Authority sidechain built on Ethereum, and is mainly used for the following:
Governance: ASR holders can vote via smart-contract on various contract-binding "fan decision" polls published by AS Roma.
Rewards: ASR holders can earn rewards from engagements on Socios.
Staking: in the future, ASR can be staked to earn Non-Fungible Token (NFT) rewards.
ASR has a total token supply of 10,000,000, of which 1,220,010 were initially distributed to club fans via a Fan Token Offering. The remaining tokens are held by AS Roma and can be acquired by participating in community activities and Binance Launchpool, as well as by purchasing directly on exchanges.
Key metrics (as at December 23rd 2020)
BEP-20 and Chiliz Chain
Binance Launchpool Start Date
December 24th 2020
Binance Launchpool Allocation
503,919 ASR (5.04%)
1,220,010 ASR (12.20%)
Total Token Supply*
*The ASR total token supply of 10,000,000 may decrease due to future operational plans of AS Roma and the Socios platform (i.e. token burns).
1. What is AS Roma Fan Token (ASR)?
The AS Roma Fan Token (ASR) is a utility token that gives AS Roma fans a tokenized share of influence on club decisions using the Socios application and services. The token serves as a membership key that allows users to compete for exclusive rewards, club recognition, and more.
ASR token holders can vote via smart contract on various "fan decision" polls published by AS Roma. AS Roma is contractually bound to act according to poll results.
Token holders can interact with the Socios platform (voting on polls, competing in contests and quizzes, connecting/chatting with like-minded users, etc.) and earn rewards, including:
Cashback offers from official online shops.
In-app CHZ bonuses.
Future ASR token utility includes:
Spending ASR tokens to redeem VIP goods and services.
Integrating ASR access in partnered applications/sites.
Staking ASR for NFT rewards.
Pure Collectibles (rare aesthetic assets).
Gamified Utility (NFTs for blockchain-based games).
Real-world Utility (NFTs whose ownership signifies real-world ownership of merchandise, VIP access to stadiums, matchday tickets, etc.).
2. Economics and supply
2.1 Token allocation
ASR has a total token supply of 10,000,000, of which about 1,220,010 were distributed to club fans via a Fan Token Offering. The remaining tokens are held by AS Roma and can be acquired by participating in community activities and Binance Launchpool, as well as by purchasing directly on exchanges.
2.2 ASR token release schedule
The ASR tokens held by AS Roma has a monthly linear vesting schedule of 6 years, of which 1,666,666 ASR tokens are released per year, starting from June 2020.
3. AS Roma Fan Token's community overview
Chiliz, Socios, and AS Roma will continue their efforts to promote and embed the ASR tokens in the club's digital marketing strategy, global fan engagement strategy, and e-commerce projects.
Current community growth strategies for the AS Roma Fan Token include:
Continuing to develop governance voting polls for token holders.
Constantly engaging with the community on social channels.
Publishing articles relating to the ASR token via mainstream media outlets.
Future community growth strategies for the AS Roma Fan Token include:
Staking ASR to acquire exclusive AS Roma NFTs.
Integrating ASR in the club’s official applications and online properties.
Leveraging AS Roma players to promote the ASR token.
Conducting cross-marketing with existing databases like Ticket Season and fan clubs all over the world.
Launching regular promotions to win matchday tickets, signed jerseys, and exclusive experiences for token holders.
Adding more language support on the Socios platform.
Hosting more crypto-related events with football celebrities.