Privacy Notice - Binance
Last updated: January 12, 2022.
This Privacy Notice describes how Binance collects and processes your personal information through the Binance websites and applications that reference this Privacy Notice. Binance refers to an ecosystem comprising Binance websites (whose domain names include but are not limited to www.binance.com/en), mobile applications, clients, applets and other applications that are developed to offer Binance Services, and includes independently-operated platforms, websites and clients within the ecosystem (e.g., Binance’s Open Platform, Binance Launchpad, Binance Labs, Binance Charity, Binance DEX, Binance X, JEX, and fiat gateways). “Binance Operators” refer to all parties that run Binance, including but not limited to legal persons, unincorporated organizations and teams that provide Binance Services and are responsible for such services. “Binance” as used in this Policy includes Binance Operators.
Bifinity UAB a company incorporated and registered in Didžioji str. 18, Vilnius, the Republic of Lithuania, with the company number 305595206, is the data controller for personal information collected in connection with provision of Binance services.
1. What Personal Information does Binance collect and process? Why does Binance process my personal information ? What are the legal basis for our use of personal information?
What personal information does Binance collect and process?
Why does Binance process my personal information?
Legal Basis for our use of personal information (EU and UK GDPR)
- email address;
- date of birth;
- home address;
- phone number;
- device ID;
- a video recording of you;
- Transaction services. We use your personal information to process your orders, and to communicate with you about orders and services;
- Communicate with you. We use your personal information to communicate with you in relation to Binance Services;
- We collect and process identity information and Sensitive Personal Data (as detailed in section 1) to comply with our Know Your Customer (“KYC”) obligations under applicable laws and regulations, and Anti-Money Laundering laws and regulations;
Performance of a contract when we provide you with products or services, or communicate with you about them. This includes when we use your personal information to take and handle orders, and process payments.
- the Internet protocol (IP) address used to connect your computer to the Internet;
- login, e-mail address, password and location of your device or computer;
- Binance Services metrics (e.g., the occurrences of technical errors, your interactions with service features and content, and your settings preferences);
- version and time zone settings;
- Provide, troubleshoot, and improve Binance Services. We use your personal information to provide functionality, analyse performance, fix errors, and improve the usability and effectiveness of Binance Services.
Our legitimate interests and the interests of our users when, for example, we detect and prevent fraud and abuse in order to protect the security of our users, ourselves, or others;
- transaction history;
- Information from other sources: we may receive information about you from other sources such as credit history information from credit bureaus;
Fraud prevention and credit risks. We process personal information to prevent and detect fraud and abuse in order to protect the security of our users, Binance Services and others. We may also use scoring methods to assess and manage credit risks.
- Information about your behavior: we may process information about you on your behavior and your activity for marketing and advertising purposes.
- Improve our services. We process personal information to improve our services and for you to have a better user experience;
- Recommendations and personalisation. We use your personal information to recommend features and services that might be of interest to you, identify your preferences, and personalise your experience with Binance Services;
Our legitimate interest to improve our services;
Your consent when we ask for your consent to process your personal information for a specific purpose that we communicate to you. When you consent to processing your personal information for a specified purpose, you may withdraw your consent at any time and we will stop processing your data for that purpose.
2. Can Children Use Binance Services?
Binance does not allow anyone under the age of 18 to use Binance Services.
3. What About Cookies and Other Identifiers?
4. Does Binance Share My Personal Information?
Information about our users is an important part of our business and we are not in the business of selling our users' personal information to others. Binance shares users' personal information only as described below and with the subsidiaries or affiliates of Binance that are either subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.
Third party service providers: We employ other companies and individuals to perform functions on our behalf. Examples include analysing data, providing marketing assistance, processing payments, transmitting content, and assessing and managing credit risk. These third-party service providers only have access to personal information needed to perform their functions, but may not use it for other purposes. Further, they must process the personal information in accordance with our contractual agreements and only as permitted by applicable data protection laws.
Business transfers: As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, user information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the user consents otherwise). Also, in the unlikely event that Binance or substantially all of its assets are acquired, user information will be one of the transferred assets.
5. International transfers of personal data
Binance may transfer your data outside of the European Economic Area (“EEA”). Binance puts in place suitable technical, organizational and contractual safeguards (including Standard Contractual Clauses), to ensure that such transfer is carried out in compliance with applicable data protection rules, except where the country to which the data is transferred has already been determined by the European Commission to provide an adequate level of protection.
6. How Secure is My Information?
We design our systems with your security and privacy in mind. We work to protect the security of your personal information during transmission by using encryption protocols and software.
We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of your personal information. Our security procedures mean that we may ask you to verify your identity to protect you against unauthorised access to your account password. We recommend using a unique password for your Binance account that is not utilized for other online accounts and to sign off when you finish using a shared computer.
7. What About Advertising?
In order for us to provide you the best user experience, we may share your personal information with our marketing partners for the purposes of targeting, modeling, and/or analytics as well as marketing and advertising. You may opt-out of sharing personal information with our marketing partners, unless we have a legitimate interest to do so.
8. What Information Can I Access?
You can access your information, including your name, address, payment options, profile information, and transaction history in the "Your Account" section of the website.
9. What Rights Do I Have?
If you have any questions or objection as to how we collect and process your personal information, please contact firstname.lastname@example.org.
When you consent to our processing your personal information for a specified purpose, you may withdraw your consent at any time.
In addition, subject to applicable law, you have the right to request access to, correct, and delete your personal data, and to ask for data portability. You may also object to our processing of your personal data or ask that we restrict the processing of your personal data in certain instances, by contacting email@example.com.
- Right to access: you have the right to obtain confirmation that your Data are processed and to obtain a copy of it as well as certain information related to its processing;
- Right to rectify: you can request the rectification of your Data which are inaccurate, and also add to it. You can also change your personal information in your Account at any time
- Right to delete: you can, in some cases, have your Data deleted;
- Right to object: you can object, for reasons relating to your particular situation, to the processing of your Data. For instance, you have the right to object to commercial prospection;
- Right to limit the processing: in certain circumstances, you have the right to limit the processing of your Data;
- Right to portability: in some cases, you can ask to receive your Data which you have provided to us in a structured, commonly used and machine-readable format, or, when this is possible, that we communicate your Data on your behalf directly to another data controller;
- Right to withdraw your consent: for processing requiring your consent, you have the right to withdraw your consent at any time. Exercising this right does not affect the lawfulness of the processing based on the consent given before the withdrawal of the latter;
- Right to define the instructions relating to the use of your personal data post mortem: you have the right to define instructions relating to the retention, deletion and communication of your Data after your death;
- Right to lodge complaint to the relevant data protection authority.
10. How Long Does Binance Keep My Personal Information?
We keep your personal information to enable your continued use of Binance Services, for as long as it is required in order to fulfil the relevant purposes described in this Privacy Notice, and as may be required by law such as for tax and accounting purposes, compliance with Anti-Money Laundering laws, or as otherwise communicated to you.
11. Contact Information
Our data protection officer can be contacted at firstname.lastname@example.org, and will work to address any questions or issues that you have with respect to the collection and processing of your personal information.
12. Conditions of Use, Notices and Revisions