TheWeeknd and his collaborative project with @binance. The Weeknd is a Canadian artist, music producer and actor, who has won many prestigious awards such as Grammy, Billboard, MTV
Binance is one of the world's largest cryptocurrency exchanges, offering a variety of services related to blockchain and NFTs. NFTs stands for Non-fungible tokens, which are a unique type of digital asset stored on the blockchain.
According to the official announcement from Binance on February 9, 2022, Binance and The Weeknd have collaborated to support the first crypto music tour and create exclusive NFTs for this artist.
This is an important step forward in connecting the music and cryptocurrency industries, as well as providing fans with new and unique experiences. Accordingly, Binance will provide the NFTs platform and technological infrastructure, while The Weeknd will provide NFTs content and gaming assets related to his songs, albums and tours.
Some NFTs also come with special benefits such as meeting The Weeknd, receiving show tickets or receiving gifts from him. Additionally, Binance will also support crypto payments for The Weeknd's admission tickets and other products during his tour.
The Weeknd's influence on NFTs can be seen in the fact that he has attracted many people to be interested and participate in his collection. According to the [Binance NFT] website, The Weeknd's collection of NFTs has sold over 10,000 NFTs for a total value of over 20 million USD. This is a huge number compared to some other collections of NFTs by famous artists.
For example, Eminem's NFTs collection sold just over 1,000 NFTs for a total value of about $2 million. This shows that The Weeknd has a loyal fan base and is willing to spend money to own NFTs related to him.
However, there are also some opinions that The Weeknd is just following the NFTs trend to make money and does not have much artistic or creative meaning. Some people even think that NFTs are a bubble that will burst sooner or later.
