This notice is effective as of 25th November 2025. Please note that this cookie notice will be updated from time to time.
We can place cookies and other similar technology on your device, including mobile devices, in accordance with your preferences set on our cookie setting center. Depending on your settings in our cookie consent manager on your mobile device, the following information may be collected through cookies or similar technology: your unique device identifier, information about your device including (where available) type of device, device identification number, operating system, device IP address, browser/web history data, network interaction history, operator and carrier data, browser type, version, device model, time zone settings and location data, language data, application version and preferences expressed through selection/viewing/purchase of services and content.
Every time you visit Binance website, you will be prompted to accept or reject cookies, you can also tailor your selection.
What are cookies and similar technologies?
Cookies are small text files that are placed into a user's device when you visit a website or open mailings such as e-mails, downloaded to your computer or mobile device when you visit a site and allow a site to recognize your device. Cookies store information about the user’s visit, which may include content viewed, language preference, time and duration of each visit and advertisement accessed. We use other similar technologies such as pixel tags (transparent images found in e-mails sent to you) and web storage (used to store information in your device’s browser). In this notice, we generally refer to all of these technologies as “cookies”. There are different sets of cookies, and we will explain that later in this document.
Why do we use cookies?
We use cookies on our websites, platform and applications ("Binance Services") for the following purposes:
To ensure necessary technical functionality and security
We use cookies to ensure the technical functionality (such as navigation between pages) and security of the website. These cookies are necessary for the website to work as it should and to protect the website. They therefore cannot be turned off. You do not need to accept these cookies.
To enable the functionality of the Binance Services
We use cookies to enable the improved functionality of the Binance Service, such as to remember your settings on the website, platform or application and to optimise the playing of video on the website.
For marketing and analytics
Yes, we may use information collected from our cookies to identify user behaviour and to serve content and offers based on your profile, and for the other purposes described below, to the extent legally permissible in certain jurisdictions. These cookies help us and our partners to show you relevant information in various digital channels, such as on social networking platforms, based on, for example, your visit and click history (interest-based advertising).
In other cases, we can associate cookie information (including information from cookies placed via our advertisements on third party sites) with an identifiable individual.
We use cookies to monitor and evaluate the use of the Binance Services, such as to collect visit and click statistics, as well as open and read statistics for our mailings. We do this to among other things develop and improve the Binance Services.
Do you use any cookies from third party companies?
Some cookies, web beacons and other tracking and storage technologies that we use are from third party companies (third party cookies) to provide us with web analytics and intelligence about our sites which may also be used to provide measurement services and target ads.
What if I don’t want cookies or similar tracking technologies?
Your consent is required for the use of cookies, but not for the use of cookies that are strictly necessary in order to provide the website. You can adjust your preferences about cookies through our cookie settings center. If you want to remove existing cookies from your device (including third-party cookies), you can do this using your browser options.
If you want to block future cookies being placed on your device, you can do so by modifying the settings at our cookie setting center. Nevertheless, please consider that deleting and blocking cookies may have an impact on your user experience.
What are the Different Types Of Cookies?
We use two types of cookies on our website – session cookies and persistent cookies.
• Session cookies are stored for the time you use the Binance Service e.g. the website and are deleted when you close your browser.
• Persistent cookies are stored on your device for a certain period or until you manually remove them.
The Binance Services use both first-party and third-party cookies:
• First-party cookies are set by Binance. These cookies are primarily used to ensure the technical functionality and security of the Binance Services.
• Third-party cookies are set by our partners and service providers. We may use external platforms to monitor and evaluate the use of the Binance Services, e.g. by way of Google Analytics.
A complete list of the cookies we use is set out in the section below. This list (together with the rest of this notice) is subject to change from time to time.
What categories of cookies are used by Binance Services?
The cookies used on Binance Services have been categorized as per the table below. However, it is important to note that not all cookies may be used in all jurisdictions or on all the Binance Services. A list of the categories of cookies used by Binance Services are set out below.
Cookie Retention
Cookies used on the Binance Services may be retained on your device for up to 1 year from the date they are set or renewed. For detailed information about the exact retention period for each cookie, please visit our Cookie Preference Center. This will allow you to adjust your settings and preferences for functional, analytical and marketing cookies.
You can adjust your cookie settings at any time from our cookie setting center, which you can find in the footer of the Binance.com website.
If you have any questions now or during your visit, please contact our Data Protection Officer via email.
