Trade marketing is a business-to-business (B2B) strategy focused on increasing product demand at the retailer, wholesaler, or distributor level, rather than directly targeting consumers. It involves building partnerships with these intermediaries to enhance product visibility and drive sales. Essentially, trade marketing treats retailers and distributors as customers, optimizing products and promotions to meet their needs and ultimately influence consumer purchasing behavior.
Trade marketing is a business-to-business (B2B) strategy focused on increasing product demand at the retailer, wholesaler, or distributor level, rather than directly targeting consumers. It involves building partnerships with these intermediaries to enhance product visibility and drive sales. Essentially, trade marketing treats retailers and distributors as customers, optimizing products and promotions to meet their needs and ultimately influence consumer purchasing behavior.