Binance founder and former CEO Changpeng Zhao (CZ) has issued a strong public warning to crypto projects and investors: no individual has the power to influence or guarantee a token listing on Binance, and anyone claiming otherwise is running a scam.
According to CZ, Binance’s listing process is governed by strict internal procedures designed to ensure fairness, compliance, and long-term value for users. These decisions are made collectively through Binance’s internal review systems, not by any single person—regardless of their position, reputation, or personal connections.
“Not Even a President Can Make It Happen”
CZ revealed that in the past, even the president of a country privately asked whether he could help facilitate a listing on Binance. His response was clear and unequivocal: it is not possible.
This example, CZ explained, highlights an important reality of Binance’s operations:
status, influence, and personal relationships do not override the platform’s listing criteria. The same rules apply to everyone—from startup founders to government officials.
No Middlemen, No Shortcuts
CZ emphasized that Binance does not use intermediaries for listings. Anyone presenting themselves as:
A “listing broker”
A consultant with “inside access”
A third-party agent
A former or current Binance employee claiming influence
…and asking for money in exchange for a listing is lying.
> “There is no way to bypass Binance’s internal review process,” CZ stated.
“No third party can guarantee a listing under any circumstances.”
Beware of Fake “Listing Fees”
CZ specifically warned project teams never to pay so-called ‘listing fees’ to external parties. While Binance does have official application processes, any payment request outside of Binance’s verified channels is a red flag.
Scammers often exploit founders’ urgency, promising:
Fast-track approvals
“Guaranteed” listings
Insider influence
In reality, these offers almost always end with projects losing funds and, in some cases, damaging their reputation within the industry.
What Binance Actually Looks For
While CZ did not disclose every detail of Binance’s evaluation framework, he reiterated that listings are assessed based on:
The project’s real-world value
Product and technology quality
User adoption and long-term potential
Compliance and security standards
There are no exceptions—and no way to buy influence.
A Final Call for Vigilance
CZ urged crypto founders and teams to remain cautious, verify all communications, and report suspicious approaches to Binance through official channels. Protecting the ecosystem, he said, requires awareness and collective responsibility.
In a market still plagued by misinformation and fraud, this message serves as a critical reminder:
if someone promises you a Binance listing, they are not connected—they are scamming you.
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