Achieving your traffic goals does not automatically mean your marketing efforts will hit their revenue objectives. A recent report analyzing over 80 billion impressions revealed a surprising reality: 41% of mobile app impressions and 20% of programmatic web impressions were completely invalid. This brings up a vital question about your advertising budget. How much of your investment is actually connecting with individuals who fit your exact campaign criteria?
AIR Identity solves this problem by verifying user eligibility through consent-based credentials well before you ever pay for a match. You receive full assurance that your requirements are satisfied, while the issuer securely retains the underlying customer records.
This approach allows you to track the metrics that truly impact your bottom line, such as the cost per qualified user, conversions, and total revenue. Start designing your future marketing initiatives around credential-matched audiences today by visiting https://air3.com/verifier-acquisition-networks
It was a pleasure to showcase AIR during the @IATA Payment Services Forum 2026 in Macao. We participated alongside @Visa as part of the panel titled Emerging Payment Technologies: Agentic Payments.
At its core, the success of agentic commerce depends entirely on building reliable trust from every angle. Consumers must feel completely secure that their personal details are protected. Retailers need confirmation that a genuine individual is directing the AI. At the same time, businesses want reassurance that they are not losing their direct customer connection, even if shoppers choose to use an automated assistant to make purchases instead of directly browsing a storefront.
To solve this multidirectional challenge, AIR provides a foundational identity layer designed to establish mutual confidence.
Our solution allows users to give their automated assistants the authority to handle authentication on their behalf. Retailers can then validate these transactions using Visa's Trusted Agent Protocol, guaranteeing that a legitimate person is driving the purchase. Furthermore, privacy is strictly maintained because the system relies on secure credentials rather than sharing sensitive, unstructured personal details with external servers. By utilizing these confirmed identities, businesses can continue offering customized promotions and curated packages, ensuring that they maintain strong relationships and encourage future sales.
We want to express our sincere appreciation to @Visa for sharing the stage with us.
想像一位 AI 助理代表您購買一瓶葡萄酒,卻因為數位商店要求年齡驗證而受阻。目前,這種情況通常會以兩種有問題的方式之一解決。助理可能在沒有任何個人資料的情況下來到結帳頁面,導致零售商將您視為未識別的顧客,並向您收取一般全額價格。或者,助理可能使用您的完整帳戶登入資料操作,使其能不受限制地存取您可用的資金。這種高風險的設定,目前有 31% 的機構允許使用。
導入 AIR Agent 後,整個流程將徹底改變。此系統會運用您的集中式 AIR Identity,安全地儲存由忠誠度計畫、KYC 服務提供者及銀行先前完成的驗證。您只需授予該代理程式一項高度具體的授權。例如,您可以指示它確認您已年滿 18 歲且為 VIP 會員,並將授權限制在該特定商店、有效期限為 24 小時,且最高消費金額為 500 美元。
今天,組織主要在思考兩個核心問題。第一,他們想知道如何在不必收集實體身分證件的情況下,驗證客戶是否已滿 18 歲。第二,他們也在尋找方法,讓 AI 代理可以代表一個人的需求行動,但又不必賦予它無上限的權限。我們非常感謝 @hackernoon 與我們的產品負責人 @0xmythril 進行深入對談,討論這些議題。
年齡驗證方案已經開始供應。透過 AIR Identity,曾經為使用者完成過 KYC 的組織,可以正式針對單一事實出具簽署確認。使用者接著會將這份可驗證憑證安全地保存在自己的 AIR Account 之中。因此,當使用者造訪下一個平台時,系統只需要收到「此人已滿 18 歲」的確認資訊,而不必要求提供護照照片。
至於 AI 代理的問題,其實包含兩個彼此獨立的議題,而且目前只有其中一個已有明確答案。
代理身分(agent identity)仍是開放研究的主題。人類擁有不可更改的錨點,例如臉部、護照,或是多年累積的銀行歷史。而 AI 代理則沒有任何這些永久性的標記。
另一方面,代理授權(agent authorisation)在今天完全是可行的。人類操作人員已經擁有身分與特定權限,而 AIR 只是把同樣的憑證延伸到代理上。這種配置讓代理能夠清楚證明它所代表的是誰,並且只針對某一個特定工作;同時,這個權限是可以被完全撤回的。