A research firm recently surveyed 645 B2B buyers, revealing that 45 percent of them utilized GenAI for a recent purchase. Despite this shift toward artificial intelligence, 69 percent of those purchasers noted that they still want a human rep to validate it. Consider how this scenario unfolds in the real world. A prospective client might request a shortlist from an AI, an action that occurs completely outside of your view. Then, about two weeks later, an individual from that very company ends up visiting your pricing page three times in a single afternoon.
During its newest rollout, Salesforce chose to activate its agents by default. While this is a perfectly sensible decision, mere activation does not equal full authorization. Giving an agent the authority to operate under the banner of your business has never been as simple as flipping a solitary switch. It actually requires three.
本週三,在 The State of B2B GTM Summit 上,我們將探討一個關鍵的營運脫節問題。雖然您的分析平台和 CRM 平台成功追蹤了買家過去的行為,但您很可能沒有真正能根據這些資訊採取行動的工具。我們邀請您參加一場為時兩小時的免費 Zoom 場次,深入了解如何彌合這道鴻溝。請務必在簡報開始前,完成此討論串中的準備文件。