Web3 projects often overlook the importance of marketing and branding, resulting in missed opportunities and potential PR disasters. Successful branding strategies, like computer code, require careful planning and execution to resonate with audiences. Web3 founders should reevaluate their branding approach, ensuring consistent messaging, effective marketing plans, and sufficient time and resources allocated to these activities. By making branding a priority, Web3 projects can maximize their marketing budget and stay ahead of the competition.