nftporche

NFT: Porsche abandons its Web3 project based on the 911

Porsche ends its NFT adventure. On October 1, the German manufacturer announced the closure of its Web3 project and its Pioneers Circle club, launched around the digital 911. The 2,363 tokens already issued will remain in the wallets of their owners, but the brand does not plan any new activity. On the secondary market, trading has slowed significantly, a sign of sharply declining interest.

Porsche announced the end of its Web3 project and the Pioneers Circle club; no buyback, destruction, or migration is planned.

The 2,363 PORSCHΞ 911 tokens remain on the blockchain; the Discord becomes a read-only archive and the official X account is shut down.

Trading volume fell to around $2,900 in a month, down from nearly $20 million since 2023.

Porsche ends its NFT club

Porsche turns the page on NFTs in a difficult climate for the market, whose sales hit new lows at the end of 2025. The announcement, published October 1 on the project’s X account, is summed up in a single sentence.

“Today we announce the conclusion of Porsche’s Web3 project and of PIONΞERS CIRCLE,” writes the team, without specifying the reasons.

The 2,363 NFTs already sold will not disappear. Their owners will be able to keep them and trade them on the blockchain. However, Porsche is abandoning the activities that went along with these tokens. The Pioneers Circle Discord becomes accessible in read-only mode, while the @eth_porsche account, followed by nearly 40,000 people, will stop posting new updates.

A collection far from the initial ambitions

Porsche unveiled its project in December 2022, during Art Basel Miami. In January 2023, the manufacturer launched the sale of 7,500 customizable NFTs at a price of 0.911 ETH—about $1,400 at the time.

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