๐ฅ ๐ Dana White Says Power Slap Could Rival the UFC in the Global Market ๐บ๐ธ ๐
The CEO of the UFC, Dana White, stated with conviction that his slap-betting league, Power Slap, has the potential to reach the same commercial size and impact as the UFC, driven by an unprecedented viral phenomenon, according to CNBC.
๐ Key points about growth:
๐ฑ Record social media numbers: White said the brand has the most-watched YouTube Short and the most viewed TikTok post in sports history. Socialpruf data confirms it generated 1.88 billion impressions over the past year and $48 million in earned media value.
๐ค Sponsor frenzy: The executive said Power Slap has signed more sponsor deals in its first two years than the UFC did during its first full decade of existence.
๐ฅ Comparison with boxing: White added that his other promoter, Zuffa Boxing (which debuted in January), represents a more predictable business in the short term because traditional boxing has been in commercial decline for years, which they plan to capitalize on.
๐ฌ Do you think Power Slap is the future of sports entertainment, or do you believe its success is just a passing social media trend? Share your thoughts below! ๐๐ฅ
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