Last week, before heading back to Xinjing from Wuhan, I took the high-speed train to visit my Nanjing company. Our game art outsourcing firm has successfully pivoted to a tourism and cultural creative company in response to the AI impact—pretty unique, right?
The image shows my own shot of the original IP plush hanging ornament, Jintongtong, from Nanjing Yifu. There are plenty of other products in the pipeline based on this IP, and I'll be rolling them out gradually.
Target Market: Cities in the Northern Hemisphere with phoenix trees.
In the second half of this year, I'm gearing up to showcase our original IP series at gift fairs in the UK and Japan.
Nanjing Yifu Cultural Creation also has its own Xiaohongshu account. It’s taken a while to figure out the product and operations—currently sitting at 24k followers. Just found our groove, but a good start is half the battle!
#MerchDrop #旅游