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The U.S. government’s ambitious plan to break up the world’s largest tech giants—like Google, Meta, Apple, and Amazon—is quickly losing steam, hampered by legal defeats, delays, and a new disruptive factor: artificial intelligence.

Courts Refuse to Force Tech Giants Like Google or Meta to Sell Off Key Divisions
Despite years of effort by the Federal Trade Commission (FTC) and Department of Justice (DoJ), no court has yet ordered the breakup of giants like Meta (Instagram) or Google (Chrome, Android). These failures mark a major setback for what was expected to be the biggest antitrust campaign in decades.
Cases against Apple and Amazon are still pending but face their own hurdles, with verdicts likely years away and extensive appeals expected.

Artificial Intelligence Is Reshaping Antitrust Law and Strengthening Big Tech’s Position
Rapid AI development is playing a growing role in court decisions. Judge Amit Mehta’s verdict in the Google Search case is a key example. While he ruled in August that Google unlawfully maintained its monopoly in online search, he declined in September to order the breakup of Chrome or Android—citing growing competition from AI chatbots as a reason for lighter penalties.
A similar pattern emerged in the Google Ads case. Judge Leonie Brinkema ruled that Google had “willfully monopolized” a segment of the ad market, but publicly expressed concern about the idea of splitting off its ad tech unit. She noted that “no buyer had been identified yet” and described the proposal as “still fairly abstract.”

Trump-Era Officials Get a Second Wind
After a string of court losses, former Trump administration officials are gaining new momentum. Gail Slater, who now heads the DoJ’s antitrust division, said Judge Mehta’s ruling “may not go far enough” and that she is exploring further actions.
Meta also won a key case over its acquisition of Instagram. The FTC called the ruling “deeply disappointing” and said it was “reviewing all available options.”

Antitrust Efforts Are Coming Too Late
Many of these antitrust cases began under Trump’s first term and marked a historic shift in U.S. enforcement, similar in scale to the famous 1998 Microsoft case.
Under Biden, the crackdown intensified further, led by Jonathan Kanter and former FTC chair Lina Khan. They expanded the focus beyond tech, filing lawsuits against Amazon and Apple alleging monopolistic abuse of consumers, competitors, and marketplaces.
Amazon and Apple claim the lawsuits are baseless and legally flawed. Their trials are scheduled for 2027.

Legal Delays Undermine Enforcement Impact
Kanter himself admitted the cases “should’ve been brought a decade earlier—remedies would have been far simpler and more effective.” Judge Boasberg, in a recent ruling, echoed this sentiment, saying “circumstances have changed significantly” since the Meta lawsuit was filed in 2020.
The trials also spotlight growing uncertainty over how to regulate emerging technologies like AI.
Speaking in September, Slater said that maintaining competition through antitrust law “is always important, but it’s critical when the technology is developing this rapidly.”
Getting courts to exercise their authority “is one of the reasons it’s important to bring bold and ambitious cases,” she added. “Once the rule of law is established, remedies will follow in time.”

#meta , #Apple , #Google , #amazon , #DOJ

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In 2013, entrepreneur Jamie Siminoff pitched his Wi-Fi-enabled video doorbell, then called DoorBot, to the investors on Shark Tank. Despite impressive sales of $1 million in just nine months, Siminoff's request for $700,000 for a 10% stake was met with rejection. Little did the Sharks know, their decision would become one of the show's most notorious missed opportunities.
A Setback Becomes a Catalyst
The Shark Tank appearance, while disappointing, proved to be a turning point. The exposure from 2.8 million viewers led to a 300% surge in sales. By the following year, DoorBot's revenue had doubled to $3 million. Siminoff's resilience in the face of rejection set the stage for what was to come.
Virgin Territory: Branson's Backing
In 2015, the company caught the eye of Virgin Group founder Richard Branson. Impressed by the product's potential to enhance neighborhood safety, Branson participated in a $28 million funding round. This investment propelled the company, now rebranded as Ring, to a $60 million valuation - a dramatic increase from its Shark Tank days.
Expanding the Smart Home Ecosystem
With fresh capital and a catchy new name, Ring expanded its product line beyond doorbells. The company forged partnerships with major retailers like Target and Home Depot, significantly boosting its market presence. By 2017, Ring was on the cusp of achieving unicorn status with a valuation nearing $1 billion.
Amazon Comes Knocking
February 2018 marked a watershed moment for Ring when e-commerce giant Amazon acquired the company for over $1 billion. This deal, Amazon's second-largest acquisition at the time, validated Siminoff's vision and perseverance. Under Amazon's umbrella, Ring's growth accelerated. By 2019, the company was generating $415 million in revenue, with 1.4 million doorbells sold. Two years later, that number had skyrocketed to over 10 million devices globally.
Full Circle: From Reject to Shark
In a twist of fate, Siminoff returned to Shark Tank in 2018 - not as a hopeful entrepreneur, but as a guest Shark. His journey from rejection to billion-dollar success became a powerful testament to the unpredictable nature of entrepreneurship.
New Horizons: Investing in Small-Town America
After stepping down as Ring's CEO in 2023, Siminoff found a new calling. He invested in a company based in La Belle, Missouri, a town of just 660 people. This move showcased Siminoff's commitment to fostering innovation in unexpected places, proving that great ideas can flourish anywhere.
Lessons for Aspiring Entrepreneurs
Embrace Exposure: Even seeming setbacks can provide valuable visibility for your brand.The Power of Rebranding: A strong, memorable name can significantly impact market perception.Strategic Alliances: Partnerships with established retailers can rapidly scale your business.Continuous Innovation: Evolving your product line helps maintain market relevance and growth.
Jamie Siminoff's Ring journey illustrates that initial setbacks don't define an entrepreneur's path. With persistence, adaptability, and strategic thinking, rejection can be transformed into remarkable success.
#JamieSiminoff #amazon #sharktank #RING #SmartHomeTech