Discover the key events of 2025 that transformed privacy into a genuine trend. Detailed insights on this topic are provided below by @0xNatc of @iEx_ec.
Loyalty programs were originally intended to build long-term relationships. Instead, many have become noisy point systems focused on short-term incentives. In Web3, this problem is amplified as bots capture value and real users are lost in the noise. Engagement without trust simply does not create loyalty.
The privacy-first era of onchain activity has officially arrived. However, privacy is not simply a feature; it is a fundamental requirement for businesses, institutions, and serious builders. This is the world that Horizen is building. 🌎
🧠 Finally understanding ZK proofs ⛓️ Everyone is using transparent chains 👀 People still think privacy implies criminal activity 💭 Still have to explain why privacy matters
In case you missed it: We have published our 2025 Year in Review, which highlights the strategic decisions, infrastructure developments, and ecosystem initiatives that enabled Horizen to function as a privacy layer on @Base.
Explore the details here 👇 https://blog.horizen.io/horizen-2025-year-in-review
Andre from @goldskyio states, "Users won't realize they are engaging with private tokenization; they will simply anticipate it functioning like their bank."