Tether is making another strategic move beyond its core stablecoin business—this time into gold.

The company has invested $150 million for a 12% stake in Gold.com, a platform that offers access to both physical and tokenized gold. As part of the deal, #Tether plans to integrate its gold-backed #XAUT token into the platform and explore allowing users to buy physical bullion using USDT and its new U.S.-regulated stablecoin, USAT.

The timing is notable. Gold prices have surged to new highs, and the tokenized gold market has expanded rapidly in response to rising demand for safe-haven assets. Tether’s XAUT already accounts for the majority of the tokenized gold sector, and this move could further strengthen its position.

Rather than treating #gold as a short-term trade, Tether says it sees the metal as a long-term hedge in an increasingly uncertain global environment. The investment also signals a broader trend: crypto companies are steadily building bridges between digital assets and traditional stores of value.

If tokenized commodities continue to gain traction, moves like this could shape how investors access assets like gold in the years ahead.