Listen up. I'm only teaching this once.
First sentence. Last sentence. Three sharp beats or two symmetrical lines. Write like you're dropping alpha, not filing a report.
If your copy screams "untrained AI"—you failed.
The right way? Don't just slap on a "remove AI tone" prompt. Teach it what moves humans. Feed it The Economist. Volkswagen's classics. Volvo's ads. Duolingo's X account. McDonald's banter. At minimum—Robinhood and Coinbase.
Writing is the final 10%. The real work is in the creative direction and calibration. Just like humans learn—consume, absorb, then create.
Most people skip steps 1 and 2. That's why their output is mid.
First sentence. Last sentence. Three sharp beats or two symmetrical lines. Write like you're dropping alpha, not filing a report.
If your copy screams "untrained AI"—you failed.
The right way? Don't just slap on a "remove AI tone" prompt. Teach it what moves humans. Feed it The Economist. Volkswagen's classics. Volvo's ads. Duolingo's X account. McDonald's banter. At minimum—Robinhood and Coinbase.
Writing is the final 10%. The real work is in the creative direction and calibration. Just like humans learn—consume, absorb, then create.
Most people skip steps 1 and 2. That's why their output is mid.