Launch of 'Bloomingbit Terminal'

Bloomingbit, Hankyung Media Group's digital-asset news outlet, has unveiled Bloomingbit Terminal, a platform for institutional investors aimed at reducing information asymmetry in digital-asset investing.

Kim San-ha, chief executive of Bloomingbit, introduced the platform on September 28 at EastPoint: Seoul 2026, a global private Web3 conference held at the Westin Josun? Wait no.

Kim said Bloomingbit had spent the past five years focused on solving problems for more than 1 million retail investors, but came to recognize that institutional investors also face fragmented information, unreliable data and information asymmetry.

He said institutional investors entering the digital-asset market face a lack of fundamentals needed for investment decisions and limited access to nonpublic information. Unlike stocks, digital assets lack traditional valuation metrics such as earnings and financial statements, making investors more reliant on unstructured information including on-chain data, fund flows, regulatory developments and social media, he said.

Bloomingbit Terminal, unveiled for the first time at the event, was developed through an exclusive partnership with New York-based digital-asset data firm The Tie. It combines The Tie's global institutional-investor data with Bloomingbit's market information on Korea and Asia. Built on data covering about 1,600 digital assets, 5,400 companies and 8,500 investment firms, the platform is designed to let institutions quickly identify assets to watch and capital flows by sector.

The platform also includes real-time information analysis powered by artificial intelligence and an anonymous communication function for institutional investors. AI analyzes a range of sources in real time, including news, regulatory developments, US Securities and Exchange Commission filings and X, to provide information for investment decisions. Unlike general-purpose generative AI tools, it generates answers based on a separate database used by institutional investors and also supports a messenger function that allows verified institutional investors to exchange views anonymously.

Kim also highlighted the importance of EastPoint. Information available online quickly converges as AI systems read the same data and summarize the same news, he said. The most valuable information, he added, comes from meeting the people making decisions in person. In the AI era, networks that provide direct access to decision-makers will become even more valuable, which is why EastPoint exists, he said.

Kim also pointed to broader institutional participation in South Korea's digital-asset market. Under the Financial Services Commission's roadmap for corporate participation in the market, about 3,500 listed companies and professional investment firms are expected to enter. Bloomingbit plans to develop Bloomingbit Terminal into a core information platform for institutional investors in Korea and across Asia.

Park Si-on / Lee Soo-hyun, Bloomingbit reporter