According to CryptoPotato, the Hedera Council has announced a partnership with food giant Mondelēz International, the company behind popular brands such as Toblerone, Cadbury, and Oreo. The council will assist Mondelēz in developing distributed ledger technology solutions for internal use. The Hedera network is currently governed by industry leaders such as Dell, IBM, Google, Deutsch Telekom, Ubisoft, and more.
Before the partnership announcement, Mondelēz began collaborating with SKUx, a fintech payment platform tasked with building alternative payment solutions to provide an alternative to its coupon and voucher system. SKUx has also been partnered with Hedera for several years, which may have contributed to the direct agreement between Mondelēz and the Hedera council. Bill Miller, the co-chair of the Membership Committee for the Hedera Council, aims to strengthen business ties and consumer trust in one of the biggest snack producers worldwide.
Together, the two companies will develop tools for supply chain management, digital transformation initiatives, and more. Xiang Xu, the Leader of Digital Strategy and BlockChain at Mondelēz International, expressed excitement for the partnership and hopes that the solutions developed together will solve longstanding production challenges. If Hedera's prior experience is any indication, Mondelēz will soon benefit from robust yet innovative solutions in the agreed-upon areas.
